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Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup.
Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social media creativity, to turn a handmade hair oil into THE beauty must-have with over 350,000 engaged TikTok followers & rapid, 1,000% year-on-year growth.
After an appearance on BBC Dragon’s Den, the brand is now on track to hit £6.5 million in revenue by 2026.
To hear our next guest’s answer to Lucie’s question at the end of this ep, just click follow in your podcast directory of choice & you’ll receive a notification from us when it is ready for you to listen.
Lucie's advice:
FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
FF&M recommends:
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail
Support the show
5
66 ratings
Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup.
Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social media creativity, to turn a handmade hair oil into THE beauty must-have with over 350,000 engaged TikTok followers & rapid, 1,000% year-on-year growth.
After an appearance on BBC Dragon’s Den, the brand is now on track to hit £6.5 million in revenue by 2026.
To hear our next guest’s answer to Lucie’s question at the end of this ep, just click follow in your podcast directory of choice & you’ll receive a notification from us when it is ready for you to listen.
Lucie's advice:
FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
FF&M recommends:
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail
Support the show
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