What happens when experienced marketers get honest about where they're stuck and ask for unfiltered coaching on how to move forward? That's the premise of this episode, and the answers get uncomfortable in the best way. The questions are real, the resistance is real, and so is the pushback.

What gets unpacked is a pattern that shows up again and again across marketers trying to build a fractional practice: the gap between what they're capable of and what they're willing to charge, who they're willing to walk away from, and what kind of clients they actually deserve to be working with. The episode opens with a marketer who loves startups and keeps hitting the same wall, and it doesn't let up from there.

Key Topics Covered:

• Why working with clients who can't fund your strategy is a game you can't win
• The total addressable market test: if you can't get them on a list, it's not a niche
• Turning a discovery call into a 30-day paid strategy engagement
• Imposter syndrome and why "I've never done this before" is not a disqualifier
• How to price for equity deals without getting burned
• Why niching down inside an industry outperforms being a generalist every time
• The CMO's job versus the implementer's job as AI keeps raising the floor

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