A luxury brand can be an utterly aspirational prospect for many, but is it the magic bullet it promises to be?

If you want move into this space, there is a whole load you absolutely need to be considering up front.

In this episode we dig into the why's and the wherefores of what it takes to create a luxury brand. Fi talks us through some of the visual signifiers and the critical importance of getting it right. We explore the demands it places on an entrepreneur who wants to sit comfortably in the luxury space, the challenges and the definite up sides.

A must listen for anyone serious about holding their own in luxury sector!

#luxurybranding #colourpsychology #creatingaluxurybrand

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