Own Your Business

Luxury Weddings 2024-5 Edition with KT Merry


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Today I discuss luxury weddings with KT Merry. She’s one of the savviest, experienced, and plugged in wedding pros I know, and I value her perspective. Not only does she photograph in the ultra-lux space herself, but she leads a vibrant community of aspiring luxury photographers with her signature education program, The Abundance Plan. 

I think you’ll see from the breadth and depth of the conversation today she’s got a strong pulse on what’s happening with affluent buyers right now. We’re both fortunate to work directly with other wedding pros every day, which means we get a variety of perspectives, not just our own. 

And that’s what I want you, dear listener, to know more about. I toyed with the idea of calling this episode “The New Rules for Luxury Weddings,” but it felt more like click-bait than the real story. Because, as you’ll see, even though we all need to adapt to current conditions, most of what you need to do is still the same. 

Enjoy the conversation. People like KT have the power to transform your business.

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Own Your BusinessBy Sam Jacobson with Ideaction

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