The rideshare market has reached a crossroads. Autonomous vehicles are on the rise, driver unrest is mounting, and customers are questioning everything from pricing to trust and safety. In the midst of it all, Lyft is mounting a comeback. CEO David Risher, who took over the wheel at Lyft two years ago, is pushing to reposition the company squarely against Uber — with faster execution, bold new programs, and Lyft’s biggest international acquisition to date. A former Amazon executive, Risher isn’t shy about calling out the “enshittification” of tech platforms, or borrowing a few lessons from Jeff Bezos. He joins Rapid Response to unpack his high-speed strategy and explain why Lyft’s comeback story is just getting started.

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