On this episode of The Untrapped Podcast, host Keith Kelfas talks with Cornell from Mack Landscaping and Lawn Care, currently attending the Lawntrepreneur Academy event in Novi, Michigan. Cornell shares his journey from Pittsburgh, Pennsylvania, where he grew up learning lawn care from his grandmother to starting his own lawn care business in 2016. They discuss the importance of having commercial auto insurance, leveraging online platforms like Google for business growth, and the significance of investing in oneself through continuous learning. Cornell also highlights the value of creating a supportive network and taking action to overcome excuses and setbacks. The conversation provides insights into both the personal and professional development necessary for running a successful business in the lawn care industry.

"Know your worth and embrace it. You're not just valuable to your industry, but to yourself, your family, the world, and to God. When you truly recognize your worth, it elevates how you see yourself—and that confidence fuels your growth." -Cornell Mack

Topics Covered:

• Cornell's Lawn Care Journey
• Starting a Lawn Care Business
• YouTube and Podcasting Success
• Networking and Personal Growth
• Tips for Lawn and Landscape Business
• Avoiding the Trap of Comparison
• Recognizing Your Worth
• Overcoming Challenges and Self-Doubt
• The Power of Knowledge and Mentorship
• Investing in Yourself
• The Importance of Insurance

Key Takeaways

• Network and Build Relationships: Always be willing to introduce yourself and connect with other industry professionals. This can open doors, create opportunities, and facilitate personal and business growth. Attend live events, conferences, and expos to meet and learn from others in your industry.
• Self-Belief and Determination: Believe in your vision and stay dedicated to it, even when others don't understand or support you. Use your self-belief to fuel your persistence and overcome obstacles.
• Value Continuous Learning: Leverage free resources available online to gain knowledge and improve your business skills. Consider investing in paid content, courses, or coaching if free resources aren't sufficient.

• Embrace Innovation and Adaptability: Be open to trying new things and be adaptable in your business approach. Don't see change as a threat; rather, see it as an opportunity for growth.

• Prioritize Organization: Use CRM tools to manage your customer relationships and optimize your operations. Stay organized to maximize efficiency and reduce unnecessary stress.

Connect with Cornell Mack

Youtube: @mack_landscaping412 Instagram: https://www.instagram.com/mack_landscaping412 Website: macklandscaping412.com

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP