Madison and Wall Podcast

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works.

We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industry; plus, overview ad history facts.

In episode 5, Brian and Olivia talk listeners through Madison & Wall's list of the top 50 advertising sellers. Then, they analyze how the industry changed when digital newcomers such as Indeed or Zillow absorbed the classifieds market and what that means for today's news industry. Later, Olivia describes Madison & Wall's latest data on employment growth across independent agencies.

Did you know: If classifieds were considered advertising, job-search company Indeed would appear just below TikTok on our list of top 50 ad sellers.

Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.

Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/.

To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at [email protected], and [email protected].

To share feedback or questions, learn about becoming a paid subscriber, or discuss advertising opportunities, reach out to Olivia and Brian directly at [email protected], and [email protected] or connect with them on LinkedIn at https://www.linkedin.com/in/oliviamorley/ and https://www.linkedin.com/in/brianwieser/.

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works.

We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industry; plus, overview ad history facts.

In episode 4, Brian sizes the global marketing industry, while later, Olivia and Brian look into how companies define "marketing;" Brian analyzes Nike's business relative to category peers and determines that performance marketing isn't going anywhere, and more.

Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.

Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/.

To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at [email protected], and [email protected].

To share feedback or questions, learn about becoming a paid subscriber, or discuss advertising opportunities, reach out to Olivia and Brian directly at [email protected], and [email protected] or connect with them on LinkedIn at https://www.linkedin.com/in/oliviamorley/ and https://www.linkedin.com/in/brianwieser/.

Each week on the M&W podcast provides a review of economic data relevant to the advertising industry, Madison & Wall’s work-of-the-week, the work-we-didn’t get to, advertising accounting & finance and history.

On our new episode, Olivia and Brian look at parallels between Tik Tok and Google’s current court cases, explore the costs of agencies returning-to-the-office, analyze streaming video data, assess the consequences of advertising bans and much more!

Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.

Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/.

To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at [email protected], and [email protected].

Follow Madison and Wall on LinkedIn.

Introducing the M&W Podcast from Madison and Wall, hosted by Olivia Morley and Brian Wieser.

In episode one, Olivia summarizes investor conference commentary from General Mills, Mondelez, Kraft Heinz and more.

Brian recaps new M&W ad spend forecast results and explains why ad spend growth is still, somehow, surpassing expectations.

The Amazon account is worth billions, but measuring how much the account loss will impact incumbent agency IPG poses a challenge. Brian tells listeners why.

Listen to episode one and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.

Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/.

To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at [email protected], and [email protected].

Follow Madison and Wall on LinkedIn.