Madison and Wall Podcast

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

This week that new work includes analyses of the impact of tariffs (whether fully enacted or not) on auto industry advertising, the new IPO filing from MNTN and what is says about the opportunity (or lack thereof) for small and medium sized businesses on connected TV a summary of our take on growth trends from the world's largest sellers of advertising and more!

In addition, our Advertising 101 series continues with a focus on the media agency business with Boston University professor Janna Greenberg.

This follows the past two weeks where we started diving into the role of agencies, first on Ep. 23 with Macquarie Securities' Tim Nollen and second on Ep. 24 with Heartmore's Carl Hartman where we focused on the function of the global account lead. Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

This week that new work includes analyses of earnings results from Paramount, WPP, Stagwell and the broader agency industry (including our calculation of the industry's record levels of profitability!)

In addition, our Advertising 101 series continues with a focus on the function of the global account leader featuring former global client leader at WPP and IPG Carl Hartman.

This follows on our first six parts focused marketers and how they allocate resources (you can listen to all of these interviews on episodes 17-22 of The M&W podcast) and part seven, an interview with Macquarie Securities' Tim Nollen, with whom we explore the basics of the advertising agency indsutry.

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

This week that new work includes analyses of earnings results from Globant and of important trends in marketing and media spending from many of the world's largest packaged goods companies, largely tied to presentations delivered at the past week's CAGNY conference.

In addition, our Advertising 101 series continues with a focus on the basics of the advertising agency industry with Macquarie Securities' Tim Nollen. If you find this interview interesting, you may wish to listen to our next Agency Business (available for streaming or download on Monday Feb. 24), where you will also be able to hear this interview as well as our review with Tim of the agency news-of-the-week.

This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers makep, part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing, part 5 with Ari Osur on B2B marketing and part 6 on performance marketing with Andy Rosenberg. (you can listen to all of these interviews on episodes 17-22 of The M&W podcast).

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

This week that new work includes new analyses of earnings results from ad-supported companies including The Trade Desk, Roku, Interpublic, Dentsu and marketers including Coca-Cola, Ford and many more.

In addition, our Advertising 101 series continues with a focus on performance marketing with Andy Rosenberg.

This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers makep, part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing and part 5 with Ari Osur on B2B marketing (which you can listen to on episodes 17-21 of The M&W podcast).

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

This week that new work includes new analyses of earnings results from ad-supported companies including Google and Amazon, Publicis and Omnicom, Canada's Bell Media and many, many more.

In addition, our Advertising 101 series continues with a focus on B2B marketing to explore how it differs from consumer-focused marketing with Ari Osur, formerly a CMO and senior marketers for multiple B2B businesses.

This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers make and part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing (which you can listen to on episodes 17, 18, 19 and 20 of The M&W podcast).

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

Each week we review new economic data and our work from the past week. This week that new work includes new analyses of earnings results from Meta and Comcast as well as the latest comments from marketer CEOs and CFOs.

In addition, our Advertising 101 series continues with Gordon Ho, currently a Professor at USC and formerly a senior marketer at Disney, Princess Cruises and multiple start-ups

This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement and part 3 with Deborah Wahl on the resource allocation choices marketers make (which you can listen to on episodes 17, 18 and 19 of The M&W podcast).

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

Each week we review new economic data and our work from the past week. This week that new work includes a review of The FTC's action on PepsiCo (and implications for retail media), growth expectations for Omnicom-Interpublic, a variety of happenings at WPP, our analysis of and estimates for Netflix's advertising business, and our aggregation of the most relevant commentary from large marketers who reported earnings results in the past week (including P&G, American Express, Capital One, JP Morgan among others).

In addition, our Advertising 101 series continues with Deborah Wahl, best known from her time as global CMO of General Motors and at McDonalds USA. She's currently a board member of MediaOcean, ActionIQ and many other companies. In this episode we discuss how large marketers allocate their resources.

This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves and part 2 with Francisco Escobar on the role of marketing procurement (which you can listen to on episodes 17 and 18 of The M&W podcast).

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research.  This week we review new economic data and our work from the past week. This week that includes a critique of comments made by Meta CEO Mark Zuckerberg on the topic of diversity in corporate environments along with a financial analysis-driven view in support of it.

In addition, after introducing our Advertising 101 series last week, this week our guest is J. Francisco Escobar, President & Founder of JFE International Consultants, one of the industry’s foremost experts on marketing procurement.   In this episode we explore how and why the marketing procurement function sets so many of the frameworks that define the decisions that marketers make with respect to their media and advertising activities.    

As always, we review new economic data and our work from the past week. This week that includes our research on Meta's elimination of third-party fact-checking, growth rates for independent agencies, the impact on advertising from Disney's combination of Hulu Live with Fubo and our expectations for what advertisers will do if a "ban" on TikTok takes effect in the United States.

In addition, starting with this week’s episode, we are introducing our Advertising 101 series, a multi-part (i.e. every week all year-long) tutorial that will explain how the industry really works and why money flows as it does.   We’re kicking things off with Gerry D’Angelo, currently a senior advisor at McKinsey and formerly the global VP of media at Procter & Gamble.  In our conversation, we explore how and why marketers organize themselves the way they do.   As much as anything we have produced to date, we guarantee it will be worth your while.  

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.

This week we review Madison and Wall's most popular pieces of research during 2024, which highlighted to us some of the year's most important issues to the industry, at least among our readers. These included multiple posts on TikTok, the Omnicom-Interpublic merger, and our analysis of packaged goods company CEO and CFO commentary