<p>Campaign experts Amy Eisenstein and Andrea Kihlstedt question the traditional practice of naming buildings and room after large-gift donors. While that approach may be right for some organization, it may be worth reconsidering for others.</p>

Campaign experts Amy Eisenstein and Andrea Kihlstedt question the traditional practice of naming buildings and room after large-gift donors. While that approach may be right for some organization, it may be worth reconsidering for others.

Make Sense of Naming Opportunities for Your Organization

All About Capital Campaigns is your weekly source for nonprofit fundraising advice. Each week hosts Andrea Kihlstedt and Amy Eisenstein, co-founders of Capital Campaign Pro (capitalcampaignpro.com) and special guests, provide practical tips about raising more money for your nonprofit organization. Topics include capital campaigns, feasibility studies, working with your board, donors, major gifts, volunteers, and more. This is a great resource for nonprofit Executive Directors/CEOs, Development Directors, Board Members, or others looking to learn about nonprofit fundraising.

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Make Sense of Naming Opportunities for Your Organization

Make Sense of Naming Opportunities for Your Organization

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