What happens when a tech minded gamer swaps code for colour and decides to make salon tech & marketing sexy?

In this episode in the Inner Sanctum, we sit down with Brayden, founder of Your Salon Support and host of the podcast talk show, Can We Go Live, to unpack how salon owners can make tech and marketing feel sexy, simple, and smart again.

Brayden shares his journey from the video game industry to the hair and beauty world, building systems that help salon owners move beyond the “post and hope” marketing mindset. We dive into the thinking behind his YSS Loyalty platform and how it’s reshaping the way salons connect with their clients, building real loyalty without relying on discounts.

You’ll also hear how to turn memberships into recurring revenue, why your email list might be your most underused asset, and how small tech shifts can make a big impact on client retention, consistency, and growth.

What We Cover

• The 4 pillars of salon marketing
• Loyalty that lives on your client’s phone (and why it works)
• How to make memberships make sense for hair
• Filling last minute gaps without cheapening your brand
• The one marketing tool you need to turn on today

This isn’t just a conversation about marketing systems, it’s a wake up call that the future of your salon is already in your hands.

Timestamps

00:00 Episode Summary

02:42 Journey from Video Games to Salon Support

04:30 Building a Business in Salon Support

07:42 Marketing Strategies and Diversification

15:44 Loyalty and Membership Programs

25:00 Understanding Your Audience

25:15 Effective Use of Availability

25:59 Rebooking Strategies

26:37 Innovative Commission Tracking

27:44 Building Loyalty Without Cheapening

28:31 Integrating with Modern Software

31:39 Making Tech Sexy in the Salon Industry

35:09 Remote Team Dynamics

41:39 Expanding Globally

45:17 The Importance of Email Marketing

46:47 Conclusion and Final Thoughts

🎁 Special Gift from Brayden:

Brayden is offering Salon Rising: The Podcast listeners a 3 month free YSS Loyalty subscription. Designed to help you elevate client connection and loyalty in your salon.

To unlock, use the referral code SALON RISING via yssloyalty.com/contact

Mentioned in this episode:

💛 A HUGE Thank You to Our Podcast Sponsors - Timely

We’ve partnered with Timely to bring you something special:

➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

➡ New customers get 50% off their first 3 months.

If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

Timely

💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

MCM