Braxton Manley launched Braxley Bands, a DTC seller of Apple Watch bands, in 2017 while a college student in Texas. The business grew quickly. He's now looking to diversify beyond Apple Watches to products from the same sustainable material as his bands.  In this conversation, he shares successes and challenges from 2022, international expansion plans, and the evolution of his company. It's an inspiring lesson in innovation and resilience.  For an edited transcript with embedded audio, see https://pec-ly.com/?6mIx For all transcripts of all episodes (with embedded audio), see https://www.practicalecommerce.com/tag/podcasts

Braxton Manley launched Braxley Bands, a DTC seller of Apple Watch bands, in 2017 while a college student in Texas. The business grew quickly. He's now looking to diversify beyond Apple Watches to products from the same sustainable material as his bands. In this conversation, he shares successes and challenges from 2022, international expansion plans, and the evolution of his company. It's an inspiring lesson in innovation and resilience. For an edited transcript with embedded audio, see https://pec-ly.com/?6mIx For all transcripts of all episodes (with embedded audio), see https://www.practicalecommerce.com/tag/podcasts

Braxton Manley launched Braxley Bands, a DTC seller of Apple Watch bands, in 2017 while a college student in Texas. The business grew quickly. He's now looking to diversify beyond Apple Watches to products from the same sustainable material as his bands.&nbsp; In this conversation, he shares successes and challenges from 2022, international expansion plans, and the evolution of his company. It's an inspiring lesson in innovation and resilience.&nbsp; For an edited transcript with embedded audio, see https://pec-ly.com/?6mIx For all transcripts of all episodes (with embedded audio), see https://www.practicalecommerce.com/tag/podcasts

Maker of Apple Watch Bands Looks to Diversify

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. &nbsp; &nbsp;&nbsp; •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

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Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.             •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.      •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

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Maker of Apple Watch Bands Looks to Diversify

Maker of Apple Watch Bands Looks to Diversify

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