How does the marketing strategy for a non-profit organization differ from that of other companies, and what can marketers learn? 
In this week’s episode we invite our first NGO to discuss the current marketing landscape and what brands need to do in order to stand out from the crowd. We talk to Johnny F Kroneld, Head of Unit Marketing & Events at The Swedish Childhood Cancer Fund. With over fifteen years' experience working at global consumer brands, Johnny is also a highly sought-after speaker at marketing events.
We’ll be talking about:
<ul><li style="font-weight:400;">What marketers can learn from NGOs</li>
<li style="font-weight:400;">Why good storytelling is a key to stand out </li>
<li style="font-weight:400;">The changing media mix and what brands can do to stay relevant </li>
</ul>

How does the marketing strategy for a non-profit organization differ from that of other companies, and what can marketers learn? In this week’s episode we invite our first NGO to discuss the current marketing landscape and what brands need to do in order to stand out from the crowd. We talk to Johnny F Kroneld, Head of Unit Marketing & Events at The Swedish Childhood Cancer Fund. With over fifteen years' experience working at global consumer brands, Johnny is also a highly sought-after speaker at marketing events. We’ll be talking about: What marketers can learn from NGOs Why good storytelling is a key to stand out The changing media mix and what brands can do to stay relevant

How does the marketing strategy for a non-profit organization differ from that of other companies, and what can marketers learn?&nbsp;
In this week’s episode we invite our first NGO to discuss the current marketing landscape and what brands need to do in order to stand out from the crowd. We talk to Johnny F Kroneld, Head of Unit Marketing &amp; Events at The Swedish Childhood Cancer Fund. With over fifteen years' experience working at global consumer brands, Johnny is also a highly sought-after speaker at marketing events.
We’ll be talking about:
<ul><li>What marketers can learn from NGOs</li>
<li>Why good storytelling is a key to stand out&nbsp;</li>
<li>The changing media mix and what brands can do to stay relevant&nbsp;</li>
</ul>

Making a Mark in a Challenging Economy: Learnings from an NGO

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
<ul>
<li>What does it take to stay culturally relevant in a fast-moving landscape?</li>
<li>What can brands learn from the creators who build communities, not just audiences?</li>
<li>How do you structure for creator-led growth?</li>
</ul>
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Business

Marketing

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe. This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy. Each week, we unpack the real questions marketing teams are facing: What does it take to stay culturally relevant in a fast-moving landscape? What can brands learn from the creators who build communities, not just audiences? How do you structure for creator-led growth? Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

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Making a Mark in a Challenging Economy: Learnings from an NGO

Making a Mark in a Challenging Economy: Learnings from an NGO

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