Marketing doesn't have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business.

We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing that feels 100% you.

This one's for the creatives who want their business to feel like them.

In this episode of the podcast, we talk about:

• How Jessica built a business around creativity and fun
• Why branding the details matters more than perfection
• How to add playfulness without losing professionalism
• Bringing personal joy into your business brand
• Finding confidence to "do it your way"

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

I'm Jessica Santise, professional video editor and GIF creator with over 20+ years of experience and a background in digital marketing.

I provide no-stress video editing for online business owners to help them create personality-packed videos their audience can't wait to devour.

Website: https://jessicasantise.co/ Instagram: https://www.instagram.com/jessicasantise/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/380