For many companies, social media is a promotional or research tool, and is typically given to young team members to handle. But considering social often represents a customer’s first touchpoint for brand awareness, recognition, and sentiment, it deserves a more prominent place in the workflow. Hear Shiraz Siddiqui, former Global Social Lead at Twitter, explain how authentic social media engagement can produce invaluable insights for any consumer marketing team.

Tune in to learn:

• Perspectives on changing consumer behaviors (4:14)
• Doing more with less through social media (12:10)
• The importance of authenticity in social marketing (26:08)
• What metrics marketing leaders should be monitoring (29:19)

Mentions:

5:26 Google / Google Plus

5:46 Vine

7:37 Wendy’s

13:51 Tweet it into existence

22:57 Google Glass

23:52 CES

24:19 Pokemon Go

35:04 Campbell Soup Company Episode

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