Episode Summary:

Travel blogging isn't dead — and neither is blogging in general. It's still a more-than-viable way to make money online while doing something you love!

In this episode, I want you to meet Laura Peters of Mike & Laura Travel. Laura is a travel blogger — and she's also a blogging expert committed to helping other travel bloggers transform their passion into sustainable businesses that captivate readers while also providing a pathway to true freedom and adventure.

And how does she love to do this most? EMAIL, BABY.

We talk about the exact ways Laura uses her email list today (she's managing multiple!) to connect with readers, build a stable, income-generating business, and help her audiences thrive by sharing super valuable content through weekly emails.

And perhaps my favorite takeaways are what I learned from Laura about doing things your own way — like her LIVE (not-evergreen!) weekly webinar, her SLO (self-liquidating offer) funnel setup, and how she keeps everything simple to avoid burning out.

In this episode, you'll learn about:

• How Laura went from "no traffic" to full-time travel blogging income (and six figures!) in under 18 months
• Why she shows up LIVE for her webinar every single week — and how that improved her conversion rates vs. going evergreen
• How Laura has built a massively successful business while not relying on social media
• The difference between being a travel blogger and an influencer (and where they overlap)
• Creative ways to earn more money from your email list, including the exact funnel Laura uses to grow her list and make sales — even if you're not in a "business" niche

Check out this episode's blog post Episode Resources:

Scale Your Travel Blog course Laura's email archive (great for research or inspiration!)

Connect with Laura:

Website Instagram Travel Blogging Coaching

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert