Why are we going to let other people tell our story?

• What they believe in.
• Every choice they make is thoughtful.
• How Tony shares his story daily.
• Storify - An example of how Tony uses Storify.
• Cantiague Hashtag
• Video updates
• Touchcast app
• How he shifted brand management from him to the staff and the kids
• How to make sure the brand experience matches the brand promise. For example, here is an exchange between Tony and someone who knows what his school’s brand promise is:
• @TonySinanis @mrkempnz I know you do!! :) All groups are equally respected and treated at #Cantiague. — Lisa (@lisaodavis) 

April 17, 2014

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• Transparency has changed the relationship between the school and community.
• PTA meetings have taken a new direction since they are so open.
• Build it from the inside.
• Faculty Enhancement opportunities instead of faculty meetings
• How to be a transformative principal like Tony.
   
  1. It’s not about you!
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  1. Stay current on research.
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  1. Don’t take yourself too seriously, but take the work you do seriously.
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• What he has in his office to keep him focused on how to be the best principal he can be.
• Jericho Schools

You have to make sure the brand experience matches brand promise As the principal, you need to be learning the most.