Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan, the CMO at the revenue operations and intelligence platform People.ai, suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico City and Japan, and how both cultures have influenced her personal and professional outlook.

Tune in to learn:

• About Mariana’s unique upbringing in Mexico City (7:32) 
•  The biggest challenge of being a CMO (21:20)
• About the importance of inclusivity and what Mariana calls “sponsorship” (26:55) 
• Why some companies struggle to integrate new technologies (34:02)

Mentions:

• “Becoming A Quota-Carrying Leader May Extend Your Tenure As CMO” (Forbes article by Mariana Prado Cogan)
• Teresa Barreira, CMO, Publicis Sapient
• “How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas”
• “Today’s Enterprises Have A Complexity Problem: Their Profits, Productivity And Security Depend On Solving It” (Forbes article by Ev Kontsevoy)
• “Why AI Customer Journeys Need More Friction” (Harvard Business Review article by Renée Richardson Gosline)

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