ill communication: copywriting tips & sales strategies for small businesses

Making tough decisions in business and life


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Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made and dive into the emotional rollercoaster of letting go, the fear of feeling like a failure, and the powerful lesson in recognizing when it’s time to pivot.

Maybe you’ve poured money into a program that isn’t delivering results, launched an offer that’s flopped, or stuck with a business path that no longer excites you. Why do we stay in things that aren’t working? In this episode, I break down why we cling to past investments and how to shift your mindset so you can make better, clearer decisions. If you’ve been struggling with a tough call, this episode will give you the permission—and the push—you need to move forward.

Topics Covered in this Episode:

  • How the sunk cost fallacy might be keeping you stuck in the wrong business decisions
  • Why quitting something isn’t always failure—it can be a strategic move forward
  • A simple exercise to weigh your options objectively

Find me on social media to share your stories of making big decisions or changing your dreams!


Show notes are always available at https://www.kimkiel.com/podcast!!


I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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ill communication: copywriting tips & sales strategies for small businessesBy Kim Kiel - Marketing & Copywriting Strategist

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