Cody Bare is the filmmaker behind the videos on David Roche’s YouTube channel, including the Road to Western States series, and the Leadville and Javelina films.In this conversation, we go deep on what they learned along the way, including:

• Why athlete-owned channels outperform brand channels
• How brands can invest in content without controlling it
• What it actually looks like to build a YouTube series from scratch, while learning filmmaking in real time.

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