Pam de Rocquigny is the chief executive officer of Manitoba Crop Alliance (MCA), a not-for-profit, farmer-led organization. MCA represents over 7,700 farmer-members and strives to continuously improve the competitiveness and profitability of all crops represented by the organization. Pam is responsible for providing vision and leadership in implementing MCA’s strategic direction under the guidance of its board of directors.

Prior to her role with MCA, Pam was the General Manager for two Manitoba commodity organizations and worked for the provincial government in the agriculture department. Pam received a B.Sc. in Agriculture and a M.Sc. in Plant Science from the University of Manitoba.

Pam, her husband, and their two boys, own and operate a purebred Simmental cow/calf operation near Haywood, Manitoba. Pam’s spare time is spent photographing her farms’ activities and being her boy’s biggest fan at their sporting and 4-H events.

Pam shares some of the history and background of Manitoba Crop Alliance and how this organization is structured to best meet the needs of its members through the use of crop committees.  These committees allow for more targeted advocacy for each crop type.  She also discusses MCA’s 5 main objectives, focusing on objective 1’s priorities, with a focus on variety development and genetic enhancement.

We chat about the “Research on the Farm” and “Whole Farm Research” programs and why on-farm research is important for producers and the industry.

There are many upcoming projects to keep an eye on, including, “Straw Harvesting Strategies to provide feedstock while maintaining soil and environmental quality”, which may have some interest to livestock producers.

If you are interested in finding out more, you can visit MCA’s website (below), get a copy of “The Fence Post” or “The Focal Point” publications by MCA.

MCA website: https://mbcropalliance.ca/

Information Email: [email protected]

Office Phone Number: 204-745-6661   Toll Free Number: 1-877-598-5685

Social Media: Instagram: mb_cropalliance   Facebook: Manitoba Crop Alliance   

X: @mb_cropalliance

The research programs and daily operations at MBFI would not be possible without the funding from the Province of Manitoba, Government of Canada, and Sustainable Canadian Agricultural Partnership, as well as the partnership with Manitoba Agriculture, Manitoba Beef Producers (MBP) and Ducks Unlimited Canada (DUC).

We encourage you to follow MBFI on social media, or check out the website for more information on project findings and results, upcoming events and more!

Instagram: @MBBeefandForage

Facebook: @MBBeefandForage

Twitter: @MBBeefandForage

Website: www.mbfi.ca 

Email address: [email protected] 

Mary-Jane’s Phone Number: 431-255-0011