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There are two totally different real estate industries. It's never been more glaring or more obvious than coming to Inman Connect in NYC and seeing the huge gap in the mentality among real estate agents. One group of real estate agents looks down on social media and content creation. They think they're above it. They think that "REAL" real estate agents don't need to stoop to the level of doing a podcast or a vlog, or Instagram stories. They get business through referrals from Happy Hour's and cocktail parties. Coincidentally (or not!) this group seems to only wear suits, sport coats, and lapel pins. These Realtors have been doing the same things to get business for so many years that they've tricked themselves into thinking it will be like this forever. That somehow they're immune to the powerful forces about to turn our industry on its head.

Then the other group of Realtors uses every single tech tool and online resource they can to expand their brand and get more clients. They try to figure out how to put out more content, in more places, more often. They use Facebook, LinkedIn, Instagram, podcasting, blogging, vlogging, and Alexa Flash Briefings. This "new school" group of Realtors know what time it is; they see the writing on the wall of what kind of disruption is on the horizon. They're doing everything they can to build a great online presence and to generate their own leads online. 

If I had to guess which camp YOU are in, I'd bet everything you're in the latter. If you're listening to this show, you are open to learning new things. And guess what? If you implement what you're learning here, and do it consistently... you will win. 

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