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It's crucial that you grasp this concept; everything you do complements everything else. A Facebook post compliments an email. That email compliments a postcard you sent to every door in a neighborhood. An IGTV video complements that postcard. It's all one big branding system that you build on every time you put your name, brand, or message out there! While this could be really awful news for someone who's message is turning people off, it's fantastic news for every other real estate agent or mortgage loan officer.

Ask any marketing agency and they'll tell you that it takes AT LEAST 7 different touches before the consumer will end up buying your product or service. Choosing a real estate agent or getting a mortgage is not an impulse buy. It's going to take time, and the consumer seeing you everywhere before they finally remember you and see you as an authority or as a credible brand. It's Marketing 101, but it's pretty awesome, if you're willing to put in the work.

When you finally understand how all these seemingly separate pieces of content actually all work together to build your brand recognition, then you can make better decisions on what to put out there, how often, where to post it, etc. Please though, don't overthink this.

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