Massive Agent Podcast

MAP 070: How Mailing Postcards Can Actually Be a Highly Effective Digital Strategy? w/ Joy Gendusa


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That is not a typo or mistake. Yes, as you'll learn this week from Joy Gendusa, Founder and CEO of PostcardMania, sending out postcards and direct mail can actually be extremely effective, profitable, and even have a digital component to it. With so much technology available today, this really isn't all that surprising if you take a step back. But we're so used to looking down on direct mail as an inferior marketing strategy.

Hell, if you've been listening to me for any length of time, you know I'm pretty firmly against spending your money on direct mail. To be fair, in may cases, it's still a waste of money compared to better marketing and real estate lead generation options, like Facebook Ads. Our guest, Joy Gendusa, even said as much herself in the interview!

So if direct mail sucks, except for if done a certain way... then how should it be done to be effective? This week you'll learn how a postcard mailer campaign in conjunction with Facebook Ad and Google Ad retargeting, and a trackable call to action on each piece of mail, and multiple mailers sent over time. It's actually really impressive what the good peeps at PostcardMania have built for Realtors and Loan Officers for their real estate marketing.

You'll learn which specific messaging works the best on mailers that you send out, and what to absolutely avoid at all costs.

Take some notes and learn how mailers, direct mail, and postcards can (and should!) fit into your overall marketing plan. You'll even learn where you can go to have all this done for you and implemented for you.

Mentioned in this Episode:

The #1 website we recommend for Real Estate Agents:
Easy Agent Pro - Click Here to Get a Website w/ $0 Setup Fee

Agentology - 50% Off Your First Month of Instant Lead Response:

Screenflow - Program I Use for Editing Video & My Podcast Audio -

Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:

Get Real Estate Leads NOW!
Massive Agent Society - Our "One Agent per Market" Lead Gen Program :

Resources - Discoun


***********************
RESOURCES :
Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE


Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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Massive Agent PodcastBy Dustin Brohm

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