“What is it all about? It’s about being healthier, happier, better to the animals, kinder to each other and the planet – and it all stems from what we’re putting into our bodies.”

Marco Borges

Last week, Beyoncé and Jay-Z made news across the world with a headline grabbing offer: take the plant-based pledge and you just might win concert tickets for life.

When the most culturally significant and influential entertainment couple on the planet throws down like this, it’s a big deal. The tectonic plates of social culture shift. Conventional attitudes and habits around food change. And our social paradigm is nudged forward.

So what's the story behind all this?

The man behind this curtain isn't a musician. No, Marco Borges is a trainer and exercise physiologist. He's a family man and friend. He's the person who first inspired Jay-Z and Beyoncé to adopt a plant-based lifestyle. He's the entrepreneur that partnered up with the duo on 22-Days Nutrition. And he's the environmentalist who enlisted the global icons in his latest venture, The Greenprint Project — a plant-based “blueprint” designed to shift your mindset, improve your health and impact the planet for the better.

In addition, Marco is the author of multiple New York Times bestsellers, including The 22-Day Revolution*,The 22-Day Revolution Cookbook*, and his latest offering, entitled (you guessed it), The Greenprint: Plant-Based Diet, Best Body, Better World*. An inclusive, practical primer on all things plant-based, it's a beautiful must read for anyone looking to lose weight, increase energy, boost metabolism or reduce your carbon footprint.

Marco has been prominently featured in every major media outlet from Good Morning America to Vogue and today marks his third appearance on the podcast. If you're new to the show, please check out episode #195 for Marco's full backstory and episode #271, which features a panel discussion Marco and I conducted before a live audience at the Miami Seed Food and Wine Festival a few years ago.

Today’s conversation pivots around the why behind Marco's new Greenprint book and app. We discuss transcending labels. Marco's focus on inclusivity over tribalism. And how mastering a few simple lifestyle changes can positively transform your life and the planet.

Because I have grown quite close with Marco and his family, I can say with great conviction that he is the real deal. A man who walks his talk. A father, husband and entrepreneur who has devoted decades to empowering positive change in people from all walks of life. And so it is with delight and great enthusiasm that I share our latest conversation with you today.

Enjoy!

Rich