We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads".

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Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transform raw data—such as logs from ad servers and third-party platforms—into actionable insights through customizable dashboards and role-based access. Tercept caters to both companies with limited technical resources through fully managed solutions and more sophisticated teams seeking customizable pipelines, positioning itself as a flexible partner for addressing complex data infrastructure challenges.

Recorded: January, 2025

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Ari and Eric review the best and the worst of 2014 and make some predictions about the future.

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Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc.

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Jeremy Bloom interviews Aashish from TikTok

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The latest on S4 Capital, how AI is shaping the holding companies of the future, and more.

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Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment.

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PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing.

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Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business.

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Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything!

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