When speaking with your clients, either in person, on your website, on social media, or in a newsletter, there are phrases and words that both intrigue and entice action and welcome them into your world. And then there are phrases and words that don't work at all, and might even turn someone away. To discuss words and phrases in marketing, Jenn Lee joins Whitney for this episode of Masters in Travel. Together they dive deep into using words correctly and creating a process to guide clients to closing that sale.