Marketing automation has been around for a little while now, but few marketers fully optimize how they use this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize a marketing automation strategy, best practices for aligning with sales, and much more. Casey is also the author of "Marketing Automation Unleashed: The Strategic Path for B2B Growth," a book that digs even deeper into these topics.

 

Links:

Full Links, Quotes, & Notes: http://bit.ly/2DFBTAX  

Casey’s Book: https://amzn.to/2rs8k38 

Casey’s LinkedIn: http://bit.ly/2rxKZNe 

Casey’s Twitter: http://bit.ly/2QXwXPG 

Cheshire Impact’s Website: http://bit.ly/33oUEmA 

 

3 Key Takeaways:

- Don’t think of your prospects as transactions.

- Take a step back every now and then and think about the bigger picture of what your marketing, marketing automation, and overall strategy are.

- Make sure your sales team and marketing team are aligned on a common vocabulary.  

 

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