This week, we're joined by Rob and Silke Martin, owners of Choice Training Club in Mallorca, who share how they made the bold decision to leave CrossFit behind and build a business entirely on their own terms.

Rob and Silke have worked with hundreds of clients while transforming their gym into a self-sustaining, system-driven operation. In this powerful episode, they reveal what it really takes to go from coach to business owner, master retention, and create a brand that stands the test of time.

Key highlights of this episode include:

✅ Why owning your brand unlocks true business freedom.

✅ The mindset shift from passionate coach to strategic owner.

✅ How structured onboarding transformed retention overnight.

✅ Marketing that speaks to clients—not just workouts.

✅ Systems that build accountability and sustainable growth.

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WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

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