Physical therapy clinics that understand this are turning GLP-1 into a revenue goldmine. Here’s how...

Dave and Tony talk about one of the biggest trends in healthcare marketing today: the rise of GLP-1 medications like Ozempic, Wegovy, and Mounjaro and how physical therapy clinics can intelligently position themselves within this wave.

From Kroger’s bold “GLP-1 Balanced Meals” marketing to real conversations about patient psychology, activity vs passivity in weight loss, and building muscle after TKR this episode offers practical, honest takes.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:03] — Brainstorming Session: Kroger's GLP-1 Ad

[02:14] — Understanding GLP-1 and Weight Loss

[03:15] — Creating a Muscle Protective Program

[04:21] — Analyzing the Kroger GLP-1 Ad

[05:30] — Chat GPT's Ad Analysis

[06:30] — Marketing to the Total Knee Replacement Community

[06:57] — Active vs Passive Weight Loss Approaches

[08:00] — Challenges in Weight Loss and Muscle Protection

[08:48] — Marketing to the GLP-1 Audience

[10:41] — Creating Effective Marketing Content

[12:39] — Chat GPT's Facebook Post for GLP-1 Audience

[15:04] — Feedback on Chat GPT's Post

[16:59] — Effective Video Content Strategies

[18:14] — Manual Therapy Video Feedback

[21:35] — Recording and Improving Video Content

[24:20] — Using Organic Content and Paid Ads

[25:46] — Creating Effective Social Media Posts

[26:52] — TikTok Style Videos vs Original Content

[30:01] — HIMSS Ad Strategy Discussion

[34:06] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

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or

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