Marketing Made Simple

Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don't always apply. That's why artists often end up at a crossroads. They're seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity?

In this week's episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins discuss how artists can use the StoryBrand framework to sell their art without giving up their creative values. They show artists how to make money from their work and avoid the "starving artist" stereotype by using smart marketing strategies. So if you're an artist (or know someone who is), you'll love this episode! Listen in and learn how to position yourself well in the market and make a great living from your art.

Want to download and read J.J.'s Ph. D. dissertation? You can download it here.

https://www.dropbox.com/scl/fi/bl23feqa3pupdnpe3gg7u/StoryBrand-Narrative-Marketing-Dissertation-by-J.J.-Peterson.pdf?rlkey=pox2hy96jmmo9jd3xmacpvfy6&dl=0

Clarify your message so more customers engage and register for our next StoryBrand Marketing Workshop at StoryBrand.com/Live.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.

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Have you ever wondered what it takes to go viral? The answer might be less about luck and more about strategic, creative thinking. For many brands, coming up with new and exciting marketing ideas is a struggle. They often find themselves doing the same old things, which doesn't help them stand out or keep people interested. When everyone is fighting for attention, finding a unique way to connect with audiences is more important than ever. So how do you find the inspiration to try out fresh and inventive marketing ideas?

In today's episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins explore the innovative marketing behind the band Jungle's latest album, Volcano. They're joined by guest Charlie Di Placido, the director and collaborator behind the viral music videos that propelled Jungle into the spotlight. Discover how Jungle used the power of viral moments, leveraged strategic collaborations (including a new international campaign with Gap), and made an entire movie for their album to get people interested. These unique strategies offer valuable lessons for marketers looking to elevate their game. Tune in and learn how creativity, collaboration, and the courage to dream big can change the way you do marketing!

Callouts from this episode:

Volcano - A Motion Picture by Jungle: https://www.youtube.com/watch?v=SU5tSF6k-m8

Jungle - Back on 74 (Live at the 2024 BRIT Awards): https://youtu.be/mPSt74adFnQ?si=sLEeAxi-91ggJ907

GAP x Jungle - Linen Moves Campaign (feat. Tyla): https://youtu.be/8unVMB-LoT8?si=tf8sWiTrarqPWaeE

Follow Jungle on Instagram: https://www.instagram.com/jungle4eva/

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Do you ever get stuck trying to balance your real, everyday life with your professional persona online? If so, you're not alone. A lot of us get caught up overanalyzing whether to post about our personal lives or to keep things strictly business. This can make us freeze up, not posting anything because we're not sure what the right move is. It's a growing problem that can make it hard to connect with people online and show the real you behind your work. So how do you strike a balance between personal brand and business brand while staying true to both aspects of your identity?

In today's episode, hosts J.J. and April call upon branding expert and founder of Brand Builders Group, Rory Vaden, to help hash out the nuances of this public balancing act. Whether you're an entrepreneur, a professional, or just looking to build your online brand, Rory is here to offer practical strategies and tips to seamlessly integrate your personal experiences with your professional persona on social media. Listen in and learn how to showcase all aspects of your life while still presenting a cohesive, authentic brand to the world!

Download your free copy of the Trends in Personal Branding National Research study at FreeBrandStudy.com/Storybrand.

Interested in growing your personal brand? Claim your free brand call at FreeBrandCall.com/Storybrand.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024: StoryBrand.com/LIVE

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These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pulse of your audience's desires, behaviors, and values. Few brands get this right, making it hard to capture customers' attention, let alone their loyalty. But the ones that succeed at truly understanding their audience are able to reach their customers and dominate the competition. So how do they do it?

In this week's episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Stacey Andrade-Wells, the Vice President of Marketing at Liquid I.V., an electrolyte drink mix brand. They discuss the strategies that have propelled Liquid I.V. to remarkable success, focusing on their fantastic use of consumer insights to drive growth and innovation. Stacey shares useful details on how Liquid I.V. managed to differentiate itself in the crowded world of drinks by listening to its customers. Tune in and learn how to use what you know about your audience to make better marketing plans and build a raving fan base!

Check out Liquid I.V.'s marketing and messaging in action at Liquid-IV.com.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth?

In this week's episode, hosts J.J and April call upon the experts! Emily Ward and Jess Hunichen from the global talent agency Shine Talent Group are here to share their secrets about how to make successful partnerships between companies and social media stars. They offer practical strategies and considerations that are necessary for working together effectively. Tune in and learn how to crush your social media marketing through mutually beneficial partnerships!

Follow on Instagram @shineventures and @shinetalentgroup

Follow on TikTok @shinetalentgroup

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Are you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe it's time to start coaching. Of course, striking out on your own can feel scary. So how do you get a coaching business up and running so that you can transition smoothly from your corporate life to being an entrepreneur?

Today, we're giving you access to a past episode of the Business Made Simple Podcast focusing on the new framework laid out in Donald Miller's upcoming book, Coach Builder. You've got the entrepreneurial spirit, and we want to help you take the leap to build a career you absolutely love. Don breaks down what you need to create a profitable coaching business. He gives you a step-by-step process to transform the skills and knowledge you already have into a reliable business with clients lined up at your door. Listen in and get a roadmap to turn your passion into a business that allows you to work less, earn more money, and have a bigger impact!

For an even deeper dive into the Coach Builder framework, follow the Business Made Simple Podcast feed wherever you stream podcasts and join us for the Coach Builder Limited Podcast Series dropping every Tuesday for nine weeks starting February 6th.

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Marketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That's why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comparison-fueled spiral can happen whether you're new to marketing or you've been at it for years. So how do you find your own special way of doing things in a world full of the same old ideas?

In this episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins dive into this challenge with the help of renowned artist and photographer Jeremy Cowart. Known for his creativity and innovation, Cowart opens up about the difficulties he faces in marketing, despite being one of the most creative minds of our time. If you struggle to come up with exciting, new ideas in marketing, you're not alone. Jeremy shares his tips on how to push through. Listen in and get a fresh look at how to be vulnerable, creative, and impactful in your marketing!

Follow Jeremy on Instagram at Instagram.com/JeremyCowart/. Book an in-studio photo session at bio.site/cowart.

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CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps!

Just follow the Business Made Simple Podcast feed, and every Tuesday starting February 6th for nine weeks, host Donald Miller will unpack how you can start turning your expertise into a thriving coaching business. In this preview of an upcoming episode, Don breaks down the very first step you need to take to start this journey.

If you're ready to put an end to feeling undervalued at work and embark down the path to becoming a successful coach, don't miss the upcoming Coach Builder limited podcast series. Follow the Business Made Simple Podcast feed wherever you stream podcasts, and every Tuesday for nine weeks starting February 6th, you'll learn the essential steps to establish a thriving coaching business, allowing you to make more money by working less and build a career you love!

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.

Marketing that truly acknowledges and values diversity isn't just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn't have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways businesses are implementing inclusive marketing to make their customers feel seen and valued?

In this Deep Dive episode, host April Sunshine Hawkins delves into the realm of inclusive marketing, drawing inspiration from Sonia Thompson's interview in our last episode (Episode #139). Through her recent experiences with Nashville Children's Theatre, April explores how marketing can be tailored to be more welcoming of neurodiverse audiences. She underscores the importance of embracing all diversity in marketing and offers creative strategies for businesses to help their customers feel a sense of belonging. Tune in for insight and ideas on how you can start expanding your efforts to cater to a wider audience!

Referenced in this episode:

Inclusion and Marketing Podcast Episode #85 - https://podcasts.apple.com/us/podcast/85-lessons-in-belonging-from-beyonces-renaissance-world/id1604907821?i=1000635016030

Nashville Children's Theatre - https://nashvillechildrenstheatre.org

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CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to deliver remarkable experiences that make your customers feel like they belong?

In today's episode, hosts J.J. and April welcome Sonia Thompson, host of the Inclusion and Marketing Podcast and a former diversity and inclusion champion at Johnson & Johnson. Sonia is here to give you real-world tips on how to make marketing more welcoming to different types of customers. You'll learn about choosing the right customers to focus on, getting to know them well, checking how your business is doing in this area, and making changes to improve. Listen in to get useful ideas on how to make your business more inclusive and build stronger relationships with your customers!

Follow and listen to the Inclusion and Marketing Podcast.

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CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand