This episode explores key philosophies and lessons learned from brokerage and CRE marketing with Ron Cohen, Chief Sales Officer at Besen Partners.

The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top CRE professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. 

In this episode, Crexi's Ashley Kobovitch sits with Ron to deep-dive into his two-decade-long journey in the commercial real estate sector, explaining his transition from the advertising industry and the lessons he learned over time. They also cover valuable insights on the New York City market, the importance of maintaining client relationships, and advises on how to weather the uncertainties and challenging dynamics in the CRE market.  Their wide-ranging conversation includes:

• Introduction and Guest Background
• Ron’s Journey into Commercial Real Estate
• Influential Mentors and Lessons Learned
• The Importance of Client Communication and Trust
• The Power of Persistence and One More Effort
• Building a Successful Team at Besen Partners
• Balancing Brokerage and Team Leadership
• Training and Developing a High-Performing Team
• Learning from Others and Classroom Training
• State of the Market: An Overview
• Challenges in the Commercial Real Estate Market
• Impact of Black Swan Events on the Market
• Asset Classes: Multifamily, Industrial, Office, and Hotel
• Controversial Thoughts on the Current Market
• Short-term and Long-term Market Outlook
• Advising Clients through Current Economic Times
• Rapid Fire Questions: Investment Strategies and Industry Misconceptions
• And much more!

Ron runs the investment sales brokerage at Besen Partners and is responsible for revenue, business development, and talent management. He joined Besen Partners in 2003 as an Investment Sales Associate and has brokered sale transactions in Manhattan, Brooklyn and The Bronx. In 2008, Ron added the role of Chief Marketing Officer and was also charged with working with the sales team to grow the number of exclusive assignments. In 2016 he was appointed Chief Sales Officer to fully focus on growing revenue and leading the sales team. He holds a Broker license in NY, NJ and CT. 

Before entering commercial real estate, Ron spent a decade as an account management professional in advertising. As Vice President/Group Account Director at D’Arcy Masius Benton & Bowles (DMB&B), he partnered closely with Fortune 100 clients such as Procter & Gamble, Kraft Foods, and Philips Electronics to develop marketing strategies and implement multimillion-dollar ad campaigns for well-known consumer brands such as Crest and Norelco.

Ron is an active member of the New York real estate community and has held various leadership roles. He is a member of Israel Bonds Real Estate division, and is a former Chairman of the Young Mortgage Bankers Association (YMBA). In addition to participating on the St. Jude Spirit of Hope Committee, Ron supports charitable causes, including the Food Bank of New York, UNICEF, and Covenant House. He is a native New Yorker who graduated from the State University of New York at Oneonta and holds an MBA in Marketing/International Business from Fordham University Gabelli Graduate School of Business.

For show notes, past guests, and more CRE content, please check out Crexi’s blog.

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