AI and ML are everywhere, and yet at the same time, means so little to so many.

Fortunately, like a AI/ML based caped crusader, Alina Ghost - impressive career in tow, is here to help you in what she belives are some impressive use cases of ML and AI in the real world today, and what she believes will also be the future for these much hyped concepts.

As marketers we've been told that blogging is the most amazing thing since forever. But that's really tiresome. It's a grind, and getting results is hard to come by meaning it can be demoralising.

Therefore consider this talk a shot in the arm for all you marketers out there. As an inbound guy, Jeremy unsurprisingly argues in favour of blogging. Why? ... Well you'll have to listen to find that out :)

We've all heard storytelling is important - we've even heard it on this podcast before. However, now it's reached a full buzzword status - it's always good to revisit a pro discussing the topic rather than your mate Bill reciting what their boss told them last week.

Enjoy this funny, interesting, engaging talk in which Martyn valiantly battled a nasty flu to captivate The Marketing Meetup audience.

We all know we should be 'doing' content, but getting it noticed is really hard. That's where Amanda comes in - she's a specialist in creating content in such a way it has every chance of getting more eyeballs.

In this talk, Amanda discusses the things you should be thinking about to make sure your content has every chance of being seen where you want it to be.

If you're not from Cambridge you might not know of Faye Holland, but even though she'd never say it... she's kind of a big deal.

Faye is a completely inspirational human being whos career has spanned some of the most important companies in the region, during which time she has amassed a wealth of experience and knowledge.

In this fireside chat, we took the opportunity to find out a little bit about Faye and how she thinks, in the hope some of her magic may well just rub off on the rest of us.

'Storytelling' as a concept is now 100% a marketing buzzword. Everyone knows that people react better to stories, but few people tell them as well as Jon Torrens.

Jon is an ex-games designer, part time stand up comic, current day communications coach and full time brilliant chap.

In this talk, Jon explores the exact components required to tell a great story - through telling his own.

Jeremy Knight has graced the Marketing Meetup stage more than anyone else for good reason - his insight into how you can be organising your content and boosting your SEO in the process is invaluable for anyone sinking hour upon hour into making that blog the most special place in the world ever.

In this theatrically delivered talk, Jeremy shares what pillar pages, and how they should be the things holding up your SEO strategy.

Yes, yes, I know content is EVERYWHERE. But the reason why is that it works. However, few people actually talk about the different types of content you can and should be giving away. Enter Alex Cooper.

Alex has carved a real niche for himself on YouTube, amassing over 20,000 followers today and making his content work for him. In this interesting view into Alex's world - he shares not only his thought process, but also some handy tips on the type of thing you might look to share for free, vs the stuff you may well choose to keep behind a pay wall.

Ever wonder how small companies make it to unicorn status through their marketing?

It's all about creating a movement behind the company that transcends the functionality of the product and makes customers understand exactly how something will affect their life, as well as what something does.

In many ways, this is marketing 101, yet so many of us get so wrapped up in the day to day we lost sight of the things that really matter in our efforts.

In this talk, James Parton gives the inside track of how to create a movement, just like he did at Twilio, the unicorn tech company just a few years ago.

For more from The Marketing Meetup, head to themarketingmeetup.com

'Kids these days don't care', right?

Wrong. You're probably just trying to reach them in the wrong way.

In this talk by Harry Seaton - the brains behind the agency 'Fluential' - Harry takes you through what it takes to reach a generation some marketers may have given up on, through the use of influencer marketing.

For more from The Marketing Meetup, head to themarketingmeetup.com