On this week’s episode of Marketing O’Clock, we don’t (yet) have a lot of helpful information about the Helpful Content Update, but there is more news to cover this week! Twitter Circle launched, but we’re not sure if we get the point. Plus, we’re excited about an update to Google Ads automated rules that was manifested by on of hour favorite listeners!

This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube are pod-sitively optimistic about the future of podcasts, investing in new podcast features on their platforms. All this and more news on this week’s show!

On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature,  YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.

This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Advertisers are automatically opt(imiz)ed into new Google shopping ads titles and people were Searching for answers after a Google outage.

This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 2022 Product Review Update is also rolling out. Then, Google puts the "third" in "third-party", delaying the phase-out of third-party cookies for a third time.

This week on Marketing O’Clock, the Head of Instagram responds after some of Insagrams biggest stars cosIGn a petition to “Make Instagram Instagram Again”. Plus, it should come as no surprise that Instagram is rolling out new features for Reels and a new LinkedIn platform makes it easier to take care of business.

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Intro - 00:00  

📰  Main News -   

Everyone is upset with Instagram - 9:51  

Instagram Reels Upgrades & Boosted Reels - 18:30  

🔥 Take of the Week - Anders Hjorth - 21:28  

🔎 ICYMI - Joe Shmow - 23:20  

⚡ Lightning Round ⚡ 

Paid - 24:47 

Organic - 33:02 

Social - 42:05  

⚙️ Working Hard, or Hardly Working - 46:47  

🛠️  Cool Tool - Disavow Lists-  51:30  

🧠 Must Read Marketing Article of the Week - Andrea Cruz -  54:51  

🎉  Shootin' the Heck - 56:59

On this week on Marketing O’Clock, creativity meets productivity in Google’s Ads Creative Studio. Plus, Instagram lets creators publish subscriber-only posts, YouTube Elects to update its political content policy, and Facebook will allow users to have multiple profiles.

Intro - 00:00

 Main News - 

Google Ads Creative Studio - 9:32

Instagram Subscriptions - 13:18

Google Revises Election Ads Policy for YouTube - 15:22

Meta Allows for Multiple Profiles - 17:02

Take of the Week - Rob Bettis -  20:49

ICYMI - Diogo A. da Silva - 23:08

  Lightning Round

Paid -25:56

Working Hard, or Hardly Working - 49:50

Cool Tool - Loom -  52:31

Must Read Marketing Article of the Week - Glenn Gabe (OGGG) -  53:12

  Shootin' the Heck - 55:11

This week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are overjoyed at the new accounts overview page in Google Ads Editor and New performance Max features still give you minimal control.  

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Intro - 00:00  

📰  Main News -   

Elon Musk Pulls Out From the Twitter Deal - 06:02  

Google Ads Editor 2.1 - 9:50  

Performance Max Location Updates (& More!)  - 14:15  

🔥 Take of the Week - PPCKirk - @PPCKirk -  17:35  

🔎 ICYMI - Jyll Saskin Gales - 21:15  

⚡  Lightning Round ⚡  

Paid -23:29 Organic - 25:00 

Social - 32:50  

⚙️ Working Hard, or Hardly Working - 38:36  

🛠️ CoolTool - Loom -  40:40  

🧠 Must Read Marketing Article of the Week - Dana DiTomaso -  42:03  

🎉  Shootin' the Heck - 44:52

This week on Marketing O’Clock, Twitter’s new feature allows brands to animate a Tweet As You Like It (for a very high price) and Google Ads flips the script on scripts with new templates for advertisers. Plus, is a dedicated shopping feed in the bag for TikTok? Tune in for this and much more digital marketing news!  

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Intro - 00:00  

📰  Main News -   

Google Ads Scripts Library - 8:21  

TikTok Shopping - 11:29  

Twitter Branded Likes - 15:04   

🔥 Take of the Week - Alex Harford - 18:40  

🔎 ICYMI - Dario Zanoni - 20:46  

⚡  Lightning Round ⚡  

Paid -23:09 

Organic - 37:30 

Social - 46:50  

⚙️ Working Hard, or Hardly Working - 1:02:38  

🛠️ CoolTool - 52:03  

🧠 Must Read Marketing Article of the Week - Glenn Gabe from GSQI 1:04:12  

🎉  Shootin' the Heck - 1:06:35

This week on Marketing O’Clock, Flexible window options are a thing of (attri)beauty for TikTok advertisers, Twitter has big plan(ner)s for its ad platform, and Google Maps is rolling out new features atlas!