On this week's show Jess, Greg and Nicole talk about the big Twitter news, Twitter Nopes, I mean, Twitter Notes. Alos Elon Musk is having some (more) reservations about buying Twitter. We've got more PMax hot takes, some great resources for learning SEO and all of the news of the week followed by a rousing game of "Two Kinds of People" in the "Shootin' The Heck Aftershow".

This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID.

Intro : 00:00

📰  Main News -

Microsoft Bing is Building a New Retail Marketplace: 5:36

According to a Leaked Memo, Facebook is Changing its Algorithm to Take on TikTok : 7:29

Google Search Tests Explore Section : 12:44

Microsoft to Implement Advertiser Identity Verification : 16:08

🔥 Take of the Week - Rodney Ip from Google on PMax : 18:53

🔎 ICYMI - Facebook and Audio Ads in Google Ads : 22:08

⚡  Lightning Round ⚡

Paid : 23:29

Organic : 32:40

Social : 44:34

⚙️ Working Hard, or Hardly Working : 1:04:07

🛠️ CoolTool : 1:07:08

🧠 Must Read Marketing Article of the Week : 1:08:24

🎉  Shootin' the Heck : 1:11:29

This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a trendy new discovery tool, Apple Search “taps” into a new pricing model, and LinkedIn announces a new Business Manager platform.  

Intro : 00:00  

📰  Main News - 

 Ahrefs Invests $60M in Building Creator-Friendly Search Engine, "Yep" : 8:41  

Meta is Developing a New "Basic Ads" Product for Facebook : 12:41 

 TikTok Adds New Insights to its Creative Center Platform : 14:30  

Apple Search Campaigns Shifting to Cost-Per-Tap Pricing Model : 17:10  

LinkedIn Announces Business Manager : 19:00  

🔥 Take of the Week - Google PPC Meme : 22:23  

🔎 ICYMI - Keyword Search Volume Tweet : 23:55  

⚡  Lightning Round ⚡ 

 Paid : 25:34  

Organic : 38:38  

Social : 48:08  

⚙️ Working Hard, or Hardly Working : 58:29  

🛠️ CoolTool : 1:01:36  

🧠 Must Read Marketing Article of the Week : 1:03:08 

 🎉  Shootin' the Heck : 1:05:29

This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve ads for keywords until they’ve been reviewed and LinkedIn pulls back the curtain to give marketers a sneak peek at how their feed algorithm works.

Intro : 00:00

📰  Main News -

Google Ads Stop Serving Ads Until Reviewed : 9:01

Apple Expected to Tease New Search Engine at WWDC 2022 : 11:23

LinkedIn Provides Insight into How its Feed Algorithm Works : 13:46

Inside Search automation with Google Ads : 17:16 

🔥 Take of the Week - Google Ads OptiScore Tweet : 23:01

🔎 ICYMI - A Reminder When Uploading Customer Data into Advertising Platforms : 24:02

⚡  Lightning Round ⚡

Paid : 27:03

Organic : 39:30

Social : 47:35

⚙️ Working Hard, or Hardly Working : 1:03:28

🛠️ CoolTool : 1:05:52

🧠 Must Read Marketing Article of the Week : 1:06:58

🎉  Shootin' the Heck : 1:12:49

This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Discover, insight tab updates, ads in Shorts, and much more. Plus, Google May have released a new core update and all the digital marketing news from the week!  

Intro : 00:00 

📰  Main News -  

Google Marketing Live Recap: 12:15

May 2022 Google Core Update : 29:43

🔥 Take of the Week - GML2022 

TakeOff! : 32:26 

Jon Kagan https://twitter.com/JonKagan/status/1529296312851517441 

Amalia Fowler https://twitter.com/AmaliaEFowler/status/1529140758615207941 

Harrison Hepp https://twitter.com/HarrisonJHepp/status/1529144185801932801 

Julie Bacchini https://twitter.com/NeptuneMoon/status/1529148905388138508

🔎 ICYMI - 

Andrew Lolk : 37:16

⚡  Lightning Round ⚡ 

Paid : 39:43

Organic : 45:22

Social : 52:11

⚙️ Working Hard, or Hardly Working : 58:48

🛠️ CoolTool : 1:01:24

🧠 Must Read Marketing Article of the Week : 1:02:42

🎉  Shootin' the Heck : 1:05:21

This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on TikTok and all the digital marketing news you missed this week.

Intro : 00:00

📰  Main News -

Elon Musk Twitter Deal : 7:40

TikTok Branded Mission : 11:10

🔥 Take of the Week - Spooky Search Term Tweet : 14:44

🔎 ICYMI - What Brands Want from Agencies Thread : 16:18

⚡  Lightning Round ⚡

Paid : 19:15

Organic : 26:22

Social : 36:56

⚙️ Working Hard, or Hardly Working : 44:01

🛠️ CoolTool : 46:13

🧠 Must Read Marketing Article of the Week : 47:28

🎉  Shootin' the Heck : 50:21

This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical.

Intro : 00:00

📰  Main News -

Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39

Google's Digital Marketing Course Offers Bad SEO Advice : 14:00

Google's Responsive Display Ads go Vertical : 21:40

🔥 Take of the Week - Performance Max retail Adoption : 25:31

🔎 ICYMI - SpotifyAds Offering $125 Ad Credit : 28:08

⚡  Lightning Round ⚡

Paid : 31:12

Organic : 37:23

Social : 50:27

⚙️ Working Hard, or Hardly Working : 1:09:13

🛠️ CoolTool : 1:12:00

🧠 Must Read Marketing Article of the Week : 1:13:39

🎉  Shootin' the Heck : 1:18:44

This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) match in Google Ads, And Microsoft Advertising is rolling out new auto-generated remarketing lists and certifications.

Intro : 00:00

📰  Main News -

Microsoft Advertising Rolling out Auto-generated Remarketing Lists & more : 6:16

Google to use Customer Match Lists for Smart Bidding : 10:25

Twitter Circle: Limit who can view your Tweets : 12:15

Microsoft Advertising has new Certification badges, levels, and a new learning center : 16:49

🔥 Take of the Week - Google Paid Search Analyst Tweet : 18:29

🔎 ICYMI - Give Nextdoor a Second Chance : 19:15

⚡  Lightning Round ⚡

Paid : 21:04

Organic : 30:44

Social : 36:16

⚙️ Working Hard, or Hardly Working : 46:09

🛠️ CoolTool : 48:23

🧠 Must Read Marketing Article of the Week : 49:26

🎉  Shootin' the Heck : 54:49

This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts.

Intro : 00:00

📰  Main News -

PMax Campaigns Gain New Customer Acquisition Goals : 10:17

Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13

How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18

🔥 Take of the Week - MER Tweet : 27:38

🔎 ICYMI - Account Inheritance Hygiene : 28:58

⚡  Lightning Round ⚡

Paid : 30:50

Organic : 45:16

Social : 50:38

⚙️ Working Hard, or Hardly Working : 58:52

🛠️ CoolTool : 1:00:40

🧠 Must Read Marketing Article of the Week : 1:01:28

🎉  Shootin' the Heck : 1:04:46

This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you want, and Pinterest's new partnership aims to Woo over more ecommerce brands.

Intro : 00:00

 📰  Main News -   

Instagram Product Tagging : 5:33 

Google Ads Custom Columns : 9:20 

Elon Musk Offers to Buy Twitter : 13:43 

Import UA Goals into GA4 : 20:27 

Pinterest Announces New Partnership with WooCommerce : 22:00  

🔥 Take of the Week - Rant on SEO for Blogs : 24:58  

🔎 ICYMI - Exit a Negative Keywords List in Google Ads : 29:41  

⚡  Lightning Round ⚡ 

Paid : 31:25 

Organic : 49:05 

Social : 58:08  

⚙️ Working Hard, or Hardly Working : 1:11:20

 🛠️ CoolTool : 1:12:43 

🧠 Must Read Marketing Article of the Week : 1:13:53

 🎉  Shootin' the Heck : 1:17:36