This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.  

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Intro - 00:00    

📰 Main News -      

Android To Remove Cross-App Tracking IDs - 06:43 

TikTok is Testing 5 minute videos - 08:45 

Are NFTs Coming To YouTube?- 12:20 

More Auto-Recommendations For Google Ads - 19:43  

🔥 Take of the Week  Eli Schwartz - 22:24  

🔎 ICYMI  PPCGreg (PPC Greg) -23:54  

⚡️ Lightning Round ⚡️   

Paid - 27:15 

Organic - 48:35 

Social - 58:20  

⚙️ Working Hard, or Hardly Working? - 1:10:52  

🛠 Cool Tool - 1:12:50  

🧠 Must Read Marketing Article of the Week - 1:13:54   

🎉  Shootin’ the Heck - 1:15:26

This week on Marketing O’Clock: Buyers, be aware! Google’s new Buying Guide is less of a guide and more of content farm. Advertisers wish they could unsubscribe from some performance max placements and ad formats. Plus, we are hoppy to report that Mozilla and Meta might have a new IPA on tap and more marketing news from this week.  

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Intro - 00:00   

📰 Main News -     Google Tests Buying Guides In The Mobile SERPs - 5:19   

Concerns with Emails & Video On Google Performance Max - 10:44   

Meta's Answer to the Privacy Preserving Problem - 15:00    

🔥 Take of the Week - Jonas Sickler - 19:29   

🔎 ICYMI - Ryan Jones (@RyanJonesSEO) -21:50   

⚡️ Lightning Round ⚡️  

Paid - 23:29 

Organic - 37:49 

Social - 49:03   

⚙️ Working Hard, or Hardly Working? - 58:49   

🛠 Cool Tool - 1:01:26   

🧠 Must Read Marketing Article of the Week - 1:02:39   

🎉  Shootin’ the Heck - 1:04:44 

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.   

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Intro - 00:00  

📰 Main News -     

Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00  

Google Launches New Search Console URL Inspection API  - 10:02 

Revised Google Ads Partners Program Relaunches - 15:07   

🔥 Take of the Week - Brett Bodofsky - 19:41  

🔎 ICYMI - Shaun Elley - 20:38  

⚡️ Lightning Round ⚡️  

Paid - 22:26

Organic - 31:23

Social - 45:00  

⚙️ Working Hard, or Hardly Working? - 52:13  

🛠 Cool Tool - 54:50  

🧠 Must Read Marketing Article of the Week - 55:57  

🎉  Shootin’ the Heck - 58:59

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembedded robots tag. Plus, we think Instagram's new plan for Remixes may have you REthinking your video content and TikTok hopes their new features will convince you (or your avatar) to join. All this and much more digital marketing news!  

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Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today!

Join the Marketing O'Clock Community on Discord.

Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover.

Listen to Marketing O'Playlist

_______________________________________________________________________________

Intro - 00:00 

📰 Main News -    

Google is killing FLoC - 5:35 

Everything you need to know about indexifembeded - 9:30 

Remixing Reels Remixes - 12:23 Tik-Tok Improvements - 15:05  

🔥 Take of the Week - Julie Bacchini  20:40 

🔎 ICYMI - Andrew Lolk -23:11 

⚡️ Lightning Round ⚡️  

Paid - 24:42

Organic - 42:25

Social - 1:01:39 

⚙️ Working Hard, or Hardly Working? - 1:07:40 

🛠 Cool Tool - 1:09:45 

🧠 Must Read Marketing Article of the Week - 1:11:01 

🎉  Shootin’ the Heck - 1:13:20

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O’Clock, you won’t BILLieve the new name elected officials gave performance advertising in proposed legislation. Plus, is Google Analytics illegal in Austria? Then, we tell you everything you need to know (and what you should forget) from the Google Ads Expert Series and we 100% subscribe to Instagram’s latest test. All this and a whole lot more digital marketing news on a very fast news week!  

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Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today!

Join the Marketing O'Clock Community on Discord. 

Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover. 

Listen to Marketing O'Playlist

_______________________________________________________________________________

Intro - 00:00 

📰 Main News -    

Surveillance Advertising To Be Banned? - 5:32 

Is Google Analytics Illegal? - 9:54 

Instagram Subscriptions - 16:23 

Google Ads Welcome to 2022 - 22:22  

🔥 Take of the Week - PPC Reddit on Google Ads NFTs  34:02 

🔎 ICYMI - Amalia Fowler -37:36 

⚡️ Lightning Round ⚡️  

Paid - 41:04

Organic 53:44

Social - 1:04:19 

⚙️ Working Hard, or Hardly Working? - 1:16:12 

🛠 Cool Tool - 1:17:01 

🧠 Must Read Marketing Article of the Week - 59:52 

🎉  Shootin’ the Heck - 1:19:37

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.  

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Intro - 00:00 

📰 Main News -    

You Can Now Change Your Google Analytics Attribution Model - 8:27 

Google Partners Program Updates - 12:47 

Microsoft Advertising Shopping Enhancements - 17:54    

🔥 Take of the Week - Julie Bacchini  18:14   

🔎 ICYMI - Chris Ridley -22:36 

⚡️ Lightning Round ⚡️  

Paid - 26:27

Organic 39:36

Social - 50:08 

⚙️ Working Hard, or Hardly Working? - 56:46 

🛠 Cool Tool - 59:14 

🧠 Must Read Marketing Article of the Week - 59:52 

🎉  Shootin’ the Heck - 1:02:43

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strategy after some controversial Tweets went viral.   

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Intro - 00:00 

📰 Main News 

-TikTok Reposts Have Arrived -  7:34

 Google Chrome Recorder - 13:00 

Instagram Feed Order Updates 14:47

🔥 Take of the Week - SEOGoddess -  18:14   

🔎 ICYMI - Jyll Saskin Gales - 22:09 

⚡️ Lightning Round ⚡️  

Paid - 24:26

Organic 29:42

Social - 49:10 

🤢 WTH - 55:41 

⚙️ Working Hard, or Hardly Working? - 59:41 

🛠 Cool Tool - 1:01:30 

🧠 Must Read Marketing Article of the Week - 1:02:45 

🎉  Shootin’ the Heck - 1:04:52

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, but should marketers get used to this feature? Then, we're breaking down the best and worst of digital marketing in 2021 during the third annual Clockscar awards!

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Intro - 00:00  

📰 Main News -  

Meta Ads Gets A New Look -  5:20  

Are Smart Shopping Placement Exclusions Here? - 9:18  

🔥 Take of the Week -  11:59  

🔎 ICYMI  -14:21  

⚡️ Lightning Round ⚡️  

Paid - 15:35 

Organic 21:06 

Social - 32:21  

❓ WTH - 36:46  

⚙️ Working Hard, or Hardly Working? - 39:45   

🛠 Cool Tool - 42:21  

🧠 Must Read Marketing Article of the Week - 43:28  

🙌  2021 Clockscars - 44:25  

🏆  - Biggest Win of the Year - 46:17 

🏆  - Biggest Loss of the Year - 47:55 

🏆  - Most Copied Feature - 48:37 

🏆  - Biggest Drama - 49:27 

🏆  - Best Named Update -  50:30 

🏆  - WTH of the Year - 52:42 

🏆  - Biggest Platform Fails - 52:42 

🏆  - Rant of the Year - 01:02:56 

🏆  - Best Ads Follow - 01:14:54 

🏆  - Best PPC  Follow - 01:15:52 

🏆  - Best Organic Follow - 01:16:36 

🏆  - Best SEO Follow - 01:17:25 

🏆  - Take of the Year - 01:18:10 

🏆  - Greg of the Year - 01:22:51 

🏆  - BBF of the Year- 01:24:41  

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 #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all of the digital ad news of the week along with all the marketing and social stories that you need to know.    

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Intro - 00:00 

📰 Main News -   Microsoft Bolsters Programmatic Offerings with Acquistion of Xandr -  7:34

 Reddit Going Public? - 10:33 

🔥 Take of the Week - Justin Borge -  13:55 

https://twitter.com/BorgeClooney/status/1471587738629591052 

🔎 ICYMI - Sam Kessenich -14:50 

⚡️ Lightning Round ⚡️  

Paid - 16:33

Organic 24:18

Social - 46:40 

⚙️ Working Hard, or Hardly Working? - 54:14 🛠 Cool Tool - 56:04 

🧠 Must Read Marketing Article of the Week - 57:19 

🎉  Shootin’ the Heck - 59:57

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know about new auto-chapters, analytics, Shorts remixes, subscription collections, & more! Plus, #PPCchat weighs in on the good and the bad of performance max campaigns (AKA PMax) and more digital marketing news you need to know! 

  ---------------------------------------------------------------------------------------------------------------------------

 Intro - 00:00 

📰 Main News -   

New YouTube Creator Features for December -  7:34 

🔥 Take of the Week - Amelia Fowler -  14:28 

https://twitter.com/AmaliaEFowler/status/1468719040029814786 

🔎 ICYMI - Eric Farmer -16:40 

https://twitter.com/ericdfarmer/status/1469351889049305089?t=SaMfpgbXpCIEakizCwjeqg&s=09   

⚡️ Lightning Round ⚡️  

Paid - 19:29

Organic 34:54

Social - 49: 50  

❓ WTH - 59:39 

⚙️ Working Hard, or Hardly Working? - 01:03:19 

🛠 Cool Tool - 01:05:08 

🧠 Must Read Marketing Article of the Week - 01:06:26 

🎉  Shootin’ the Heck - 01:08:14

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo