Marketing Over Coffee Marketing Podcast

By John Wall and Christopher Penn

At the Intersection of Marketing and Technology... more

4.5

244244 ratings

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FAQs about Marketing Over Coffee Marketing Podcast:

How many episodes does Marketing Over Coffee Marketing Podcast have?

The podcast currently has 551 episodes available.

Marketing Over Coffee Marketing Podcast episodes:

January 20, 2023 Now with More Twitter, Salmon, and Warrior Nun!
In this Marketing Over Coffee:

Learn about fewer new podcasts, behind the scenes at Twitter, Foldable Phones, and more!
Direct Link to File
Brought to you by our sponsor: LinkedIn
Getty suing Stability AI
Inside Twitter
6:28 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LinkedIn’s semantic understanding of job titles
Number of New Podcasts craters
Save Netflix Warrior Nun campaign gets to Wonderhell
Foldable Phone
HBO Max Orbit
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Now with More Twitter, Salmon, and Warrior Nun! appeared first on Marketing Over Coffee Marketing Podcast.
...more
22min
January 13, 2023 AJ Wilcox Talks about LinkedIn Ads
In this Marketing Over Coffee:

In this episode Ad Agency owner A.J. Wilcox talks about LinkedIn Advertising Strategies
Direct Link to File
Brought to you by our sponsor:Marketing Architects
Getting Started In Advertising through marketing and tech at school
Making Domo the largest spending account
Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
The 15 types of LinkedIn Ads
Bid levels, Segmenting
Your groups don’t have to be a graveyard
LinkedIn Ads Show Podcast or hit AJ on LinkedIn (tell him you heard about him from MoC!)
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
Photo by @SteveHall from MarketingProfs B2B
The post AJ Wilcox Talks about LinkedIn Ads appeared first on Marketing Over Coffee Marketing Podcast.
...more
26min
January 05, 2023 Happy New Year 2023!
In this Marketing Over Coffee:

Learn about ChatGPT, EEAT, Hot Wings and more!
Direct Link to File
Brought to you by our sponsor: LinkedIn
Is Google afraid of ChatGPT?
AI Hallucinations
Why you can’t let your business ride on organic traffic alone
10:41 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
SEO Success Stories – Take great pictures, write great content
Google Adds Experience to EAT for EEAT
How to spot AI content
Looker Query Limits and the state of GA4
Analytics 360 sunset pushed to July 1, 2024
Lucas Shaw of Bloomberg: Warner Bros. licensing old HBO shows, Avatar 2 is profitable after over a billion in first 2 weeks
Terry Crews on Hot Ones and Mark Rober. Also check out The Huberman Lab Podcast on How Sugar Works in the Body
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! THE HOLIDAY GIVEAWAY
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Happy New Year 2023! appeared first on Marketing Over Coffee Marketing Podcast.
...more
25min
December 22, 2022 2022 Year in Review and Happy Holidays to You!
In this Marketing Over Coffee:

Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway!
Direct Link to File
Brought to you by our sponsors:Marketing Architects and LinkedIn
Headlining this year was Chris’ coverage of GA4 and what’s happening in AI:
Chris on GA4
Most Popular: CJ Gross asks "What’s Your Zip Code Story?"
It was a huge year for copywriting and working on your pitch:
Ann Handley’s new edition of Everybody Writes
Startups and Language with Matt Lerner
Nancy Harhut on Behavioral Science in Marketing
Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
I went out of my way this year for coverage beyond just digital tactics, some great interviews from marketing pros:
TV – Angela Voss on all inclusive TV advertising
Direct Mail with Breanne and Meagan from The Mailworks
Outdoor Advertising with Jeanne Hopkins of OneScreen
On the operations side: Marketing Operational Excellence with Peter Mahoney of Plannuh made the Top 5 of this year
LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
And superstar returning guests:
Seth Godin talks about The Carbon Almanac
Debbie Millman talks about talking to The World’s Most Creative People
Things you should watch:
The 1975 Live from Madison Square Garden back in November
Letterman interviews Zelenskyy in Ukraine
My Holiday gift guide – last addition: 1More Triple Driver Over Ear Headphones
I hope you have a great holiday and all the best to you in 2023!
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post 2022 Year in Review and Happy Holidays to You! appeared first on Marketing Over Coffee Marketing Podcast.
...more
8min
December 16, 2022 Now with More AI Generated Portraits
In this Marketing Over Coffee:

In this episode learn about Fusion, ChatGPT, 12 Days of Data and more!
Direct Link to File
Brought to you by our sponsors:Marketing Architects and Rocket Money
Fusion
12 Days of Data TikTok, News and GDELT decline
5:35 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Where’s my AI portrait?
ChatGPT and the state of text generation
GoCharlie for practical applications
16:01 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
Twitter update and Facebook Crosscheck Moderation
Give us your year end wrap up and predictions! Best one will get an MoC Yeti Traveler mug!
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Now with More AI Generated Portraits appeared first on Marketing Over Coffee Marketing Podcast.
...more
24min
December 09, 2022 Using Behavioral Science in Marketing
In this Marketing Over Coffee:

In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses
Direct Link to File
Brought to you by our sponsors:Marketing Architects and Rocket Money
Get Nancy’s book Using Behavioral Science in Marketing here
Sparked by Chialdini
7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Using Autonomy Bias to generate over 400% lift
But you are free… to double your results
Choice Architecture
19:04 – 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
Time Framing (past interview with Tamsen Webster)
Temporal Landmarks
Saturating Food Pictures
HBT Marketing
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Using Behavioral Science in Marketing appeared first on Marketing Over Coffee Marketing Podcast.
...more
29min
December 01, 2022 Now with More Rando Pre-Holiday News
In this Marketing Over Coffee:

In this episode learn about CyberWeek, Clean Rooms, The World Cup and more!
Direct Link to File
Brought to you by our sponsors:Marketing Architects and Rocket Money
Black Friday / Cyber Monday / Giving Tuesday
House of Representative Report on Price Gouging
Substitute Brands gaining strentgh in a downturn
5:43 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
World Cup – Some Great MarTech World Cup Stats
Bank of America thinks they can target ads to Chris with sports
AWS Clean Room now available
12:55 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
And the fake map thing going around
2023 Marketing Planning Guide
The Holiday Shopping Guide! Chris tries the new Bose Earbuds – Comply for Beats Fit Pro and Dekoni
Google Ads API v12
New Twitter Ad Products – Conversion, Dynamic Products and Collections
Worth watching: Spirited, Wednesday
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Now with More Rando Pre-Holiday News appeared first on Marketing Over Coffee Marketing Podcast.
...more
26min
November 25, 2022 Now It’s Thanksgiving Break!
In this Marketing Over Coffee:
No show today, just news to share:
Direct Link to File
Brought to you by our sponsors:The Mailworks and Marketing Architects
The 2022 Buying Guide is Here!
Get the high ROI only direct mail can deliver, work with a full service direct mail partner.
With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.
For MOC listeners: set up a free call with one of their experts themailworks.com/moc
The Trust Insights Thanksgiving Leftover Recipes for 2022
Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Get Free Stuff with MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Now It’s Thanksgiving Break! appeared first on Marketing Over Coffee Marketing Podcast.
...more
1min
November 24, 2022 Thanksgiving Break!
In this Marketing Over Coffee: No show today, just news to share Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects The 2022 Buying Guide is Here! Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on […] The post Thanksgiving Break! appeared first on Marketing Over Coffee Marketing Podcast.
...more
0min
November 18, 2022 Angela Voss on All-Inclusive TV
In this Marketing Over Coffee:
Learn about the Latest In TV Advertising from Marketing Architects’ Angela Voss
Direct Link to File
Brought to you by our sponsors: LinkedIn and The Mailworks
Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!)
Fighting back Google’s push into radio
Moving the science of driving response over to TV
Creating the All-Inclusive TV Offering
Nuts.com case study – 10 days to launch!
10:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Deciding not to go back to the office post Covid
Balancing Brand vs. Performance in the creative
Helping clients enter the TV market for the first time with less pain
Creative ESP, the pre-testing platform
19:12 Get the high ROI only direct mail can deliver, work with a full service direct mail partner.
With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.
For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Using Animatics to test messaging
Annika the AI based media buying platform
TV as the best storytelling medium, but the hardest to measure
Cord shavers
Angela on LinkedIn more info on Marketing Architects
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Angela Voss on All-Inclusive TV appeared first on Marketing Over Coffee Marketing Podcast.
...more
36min

FAQs about Marketing Over Coffee Marketing Podcast:

How many episodes does Marketing Over Coffee Marketing Podcast have?

The podcast currently has 551 episodes available.

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