Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many marketers not using the data they already have to identify users interests from their previous behaviour? We don't need to ask for a thousand bits of information if we make smarter use of the behavioural data we already have.  Daniel shares with us a conversion rate optimisation experiment we are running one of our own highest-performing organic landing pages and the platforms we are using to power that. We also explore how conversion rate tricks and automation systems can sometimes work against you. Ciaran explores Micro-content publishing growth, plus we explore how gullible adorable Ciaran can be if you tell him a plausible enough story.  Useful Links Advertising Research Foundation Survey How to get Google Analytics Certification landing page experiment Active Campaign Convert Flow Google Search Console Best Dogs for Sailing Get in touch about your CRO successes. We would love to hear from you.