In this episode, host Alison Werner and Leon Klempner, DDS, CEO of People + Practice, discuss the essential marketing strategies that orthodontic practices should adopt during significant mid-career transitions, such as bringing on associates, acquiring new practices, and opening new offices. They emphasize the importance of communication, trust, and community engagement to ensure smooth transitions and maintain patient confidence. The conversation also covers the need for effective marketing strategies tailored to each transition, including rebranding and digital marketing efforts to enhance practice visibility and patient trust.