Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. ​On this episode of Marketing Trends, we get into marketing against competitors, how to think about branding, best practices for engaging with customers, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2OlxqcK

Keith’s LinkedIn: http://bit.ly/2GTSjYx

Sydney’s LinkedIn: http://bit.ly/34orNjR

Nick’s LinkedIn: http://bit.ly/2OoYU1m

3 Key Takeaways:

- It’s easy to use similar marketing talk as your competitor. It’s harder to go a different path and standout.

- Brand consistency is really understanding what your brand stands for and investing heavily in that.

- Implementing your customer’s voice and promoting their problems and how they were solved is very valuable.

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.

Links:

Full Links, Quotes, & Notes: http://bit.ly/34hc5Gd 

Mayur’s LinkedIn: linkedin.com/in/inspiremartech/ 

Mayur’s Twitter: twitter.com/inspiremartech 

Website: https://www.freshly.com/

3 Key Takeaways:

- Speed is the most important differentiator for a brand.

- Marketers need to have an experimentation mindset where success is determined by how quickly they can iterate and learn.

- “A purpose-driven brand amplifies the tangible and measurable growth of the business.”

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many brick-and-mortar retailers have struggled to succeed in the 21st century with the rise of e-commerce competitors. But a few marketers have managed to turn their physical retail presence into an asset, rather than a liability. 

One such innovator is Jeannine D’Addario. As Chief Marketing and Communications Officer at Guitar Center, Jeannine has overseen an increased emphasis on Guitar Center locations as places of learning and education. On this episode of Marketing Trends, she tells us how building these customer experiences have helped Guitar Center succeed in the marketplace.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2Yy1Qw9 

Jeannine’s LinkedIn: linkedin.com/in/jeannine-davis-d-addario-6789437/ 

Jeannine’s Twitter: twitter.com/jdaddario 

Guitar Center Website: guitarcenter.com/

3 Key Takeaways:

- Physical retail succeeds when it is an experience, not just a place to shop.

- Education is a great way to bring people into the pipeline and begin the customer journey.

- Brand consistency is crucial. You have to know your values and make your retail strategy an extension of them.

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing automation has been around for a little while now, but few marketers fully optimize how they use this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize a marketing automation strategy, best practices for aligning with sales, and much more. Casey is also the author of "Marketing Automation Unleashed: The Strategic Path for B2B Growth," a book that digs even deeper into these topics.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2DFBTAX  

Casey’s Book: https://amzn.to/2rs8k38 

Casey’s LinkedIn: http://bit.ly/2rxKZNe 

Casey’s Twitter: http://bit.ly/2QXwXPG 

Cheshire Impact’s Website: http://bit.ly/33oUEmA 

3 Key Takeaways:

- Don’t think of your prospects as transactions.

- Take a step back every now and then and think about the bigger picture of what your marketing, marketing automation, and overall strategy are.

- Make sure your sales team and marketing team are aligned on a common vocabulary.  

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

According to Alex Weinstein, SVP of Growth at Grubhub, standout marketers all have something in common: A focus on ‘the bigger thing,’ or in other words, the core objectives and principles of the business. 

On this episode of Marketing Trends, Alex tells us how to achieve this focus, and what kinds of impact it drives. He also talks about incrementality, aligning incentives, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2soiG4r 

Alex’s LinkedIn: linkedin.com/in/alexweinstein/ 

Alex’s Twitter: twitter.com/alexweinstein 

Grubhub Website: https://www.grubhub.com/

3 Key Takeaways:

- Marketers need to consider incrementality, or what would have happened had they not taken a given action.

- Great marketing leaders need to create a culture where failure in the pursuit of experimentation is tolerated.

- For marketers to be effective, they can’t just be concerned about their own budgets. They need to be focused on ‘the bigger thing.’

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With more than seven years of experience in direct patient care, Kathy English knows a thing or two about finding and resolving pain points. Now, as CMO of Vocera, a healthcare technology company, she’s solving pain points of a different type. On this episode, Kathy talks about how to find, diagnose, and resolve pain points, her best advice for a first time CMO, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2D8L24O  

Kathy’s LinkedIn: linkedin.com/in/kathydenglish

Kathy’s Twitter: twitter.com/englishkathy

Vocera Website: vocera.com

3 Key Takeaways:

- Marketers should start by addressing pain points, not promoting a product or technology.

- Customer stories resonate because they allow prospects to see positive outcomes.

- Great marketers stay focused on the mission of their brand.

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Few processes hold as much promise as the idea of agile marketing. It has the potential to improve efficiency and effectiveness for marketing teams of all sizes. To find out more about this revolutionary system, we spoke with Jascha Kaykas-Wolff. 

Jascha is the CMO of Mozilla and has previously served as the CMO of BitTorrent and the founder of Growthverse. On this episode, he talks about agile marketing, open-source, his best advice for a CMO, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2NZ5M5c 

LinkedIn: linkedin.com/in/kaykas/ 

Twitter: twitter.com/kaykas 

Mozilla Website: mozilla.org/en-US/

3 Key Takeaways:

- To get ahead in your career as a marketer, be clear about what you do and how you help others.

- Agile marketing is all about determining priorities and working on those priorities more efficiently.

- To be effective, CMOs can’t just understand marketing, they have to understand the underlying dynamics of the business.

Are you at Dreamforce 2019 this week? Come join us for a live episode this Tuesday, November 19th at 5:30 pm at the Pied Piper Bar in the Palace Hotel. Find more details and RSVP here: https://www2.pardot.com/event/1119/marketing-trends-live 

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transformation takes time. But time isn’t a luxury that marketing leaders can always afford. When Aditi Javeri Gokhale first stepped into the CMO role of Northwestern Mutual, she had just a few short months to define a new direction. 

On this episode of Marketing Trends, she talks about how she was able to enact rapid change and move her marketing organization in a more productive direction. Aditi also talks about delivering personalized content, innovating in the financial services sector, and much more.

Links:

Full Links, Notes, & Quotes: http://bit.ly/33Mn4YM 

Aditi’s LinkedIn: linkedin.com/in/aditi-javeri-gokhale-5166718/

Aditi’s Twitter: twitter.com/aditigokhale_ 

Northwestern Mutual: northwesternmutual.com/

3 Key Takeaways:

- Successful marketing needs to do more than spread brand awareness. That awareness needs to lead to action.

- In today’s data-rich environment, marketing content should be tailored to the particular situation of its audience.

- Having good data is not enough. The difference between successful marketers and others is the ability to draw insights and execute on the insights drawn from that data.

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every aspect of marketing, according to Alecha Stackle. Alecha is the SVP & CMO of RealPage, and has more than two decades of marketing experience with companies like Thompson Reuters and Dell.

On this episode, Alecha talks about how to become a complete marketer, how to identify content that works, and how to engineer a more effective customer journey.

Links:

Full Notes & Quotes: http://bit.ly/2NEViYK 

Alecha’s LinkedIn: linkedin.com/in/alechastackle/

Alecha’s Twitter: twitter.com/alechastackle

RealPage: realpage.com/

3 Key Takeaways:

- Marketers need to find a way to get a wide exposure to different functions, departments, technologies, and experiences in order to become effective marketing leaders.

- Market forces have made it more important than ever to create a complete and thoughtful customer journey.

- New CMOs can’t do everything on their agenda. They should be careful about what they promise and focus on those things that will have the largest impact.

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jon Miller could be doing anything. A successful entrepreneur who sold his first startup for nearly $5 billion, he doesn’t have to work if he doesn’t want to. And yet Jon has returned to the task of innovating the field of marketing with his last startup, Engagio. 

What is it about marketing innovation that keeps Jon coming back for more? On this episode, Jon answers that questions, and talks about the process of category creation, the future of marketing innovation, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2qp7G5Y

LinkedIn: linkedin.com/in/jonmiller2

Twitter: twitter.com/jonmiller

Website: www.engagio.com

3 Key Takeaways:

- Marketers don’t necessarily need to be involved in a social cause to find meaning in their work. They can find meaning in facilitating value-creating transactions.

- More than most other functions, marketers need to earn respect and prove their impact.

- According to Jon, two of the biggest marketing trends of the future will be a return to storytelling and the CMO taking full ownership of the customer experience.

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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.