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During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued.

Since joining Instacart around a year and a half ago, Laura Jones, now the delivery app’s chief marketing officer, has sought to embrace this momentum and turn the brand into a household name.

Her efforts to do so include a logo refresh, a limited-edition streetwear collection, and the company’s largest ad campaign ever.

In this episode of CMO Moves, Jones discusses her career trajectory, approach to hiring team members, and the strategy to shift Instacart’s marketing from transactional to inspirational.

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On this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's Creative and Inclusion Editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of BARK.

Livingston joins Miller at Brandweek 2022 in Miami where they discuss his journey as a marketer and how he approaches growing and building a marketing strategy.

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Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. "You will be involved in strategy, operations, the tech front, innovation. It really isn't just about creating campaigns."

Vendette, who has been with Alo since March 2021, joined us at Brandweek Miami in September where she sat down for this episode of the CMO Moves podcast.

"We're an experiential brand so it's all about living and breathing," says Vendette of the apparel maker, whose brand name stands for Air, Land, Ocean.

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Does “brand purpose” — the notion of marketers expressing clear support for values like diversity/equity/inclusion as a way of demonstrating what a marketer stands for—still hold sway over consumers? In this moment of economic anxiety, aren’t price and performance the only things a brand needs to nail down?

It might come as a surprise that the brand with the tagline “priceless” is still looking at connecting with consumers around nebulous notions of empathy and experience.

Still, performance and branding are not either/or goals, says Raja Rajamannar, the chief marketing and communications officer and president, healthcare business at Mastercard.

In this episode, Rajamannar explains why Mastercard’s multi-sensory marketing programs satisfy the continuing consumer expectations for inclusion while proving valuable to its retail partners. Lastly, Rajamannar discusses how marketers can attract and retain top talent.

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If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little to no traditional marketing strategies. “We’re always trying to come up with new ways to stay creative because it’s so easy to just be in the office or be stuck in a Zoom screen and not get any sort of outside inspiration,” says Welch.

Whether you’re a big fan of founder and celebrity Selena Gomez, a beauty creator, or just looking for a new lipstick shade (check out the Kind Words Matte Lipstick), the CMO says creating a warm, welcoming environment will far succeed just seeing what sticks.

Check out this newest episode of CMO Moves to hear all about Katie’s story and what other platforms she’s lurking around on for inspiration.

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In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry is transforming its educational programs.

Listen to this week's episode to hear all about the future of Adweek's North Star and mission from their very own leadership team.

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Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate's most famous shows like Adult Swim’s Rick and Morty.

Hear more about Melton’s career journey, golden advice for anyone interested in joining the entertainment industry, and why nightly dinners at the Melton house can feel like focus groups for upcoming projects.

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As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do. 

In this special conversation, Antonio Lucio, Principal and Founder of 5S Diversity is joined by Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company to discuss building brands with a conscience and Dole's ongoing effort to build a business where people, the planet, and prosperity thrive together. 

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On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising, and what it takes to blaze the trail in the evolving commerce media space. 

This episode was recorded live during the Cannes Lions International Festival of Creativity on June 22, 2022.

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