Marketing With Laryssa

In episode #119, I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you'll definitely want to listen to this episode.

You can find the transcript here: https://joyjoya.com/2021/03/18/brand-marketing-vs-product-marketing-for-jewelry-brands/

In episode #118, I answer a listener-submitted question. The anonymous listener asked, "How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?" They explained that they're a small family business and that they're struggling with the digital transformation. Listen for the answer.

You can find the transcript here: https://joyjoya.com/2021/03/12/transition-to-jewelry-ecommerce/

I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. Paul is the agency's creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package.

We focus our discussion on two very nebulous topics that confuse many jewelry entrepreneurs - marketing strategy and branding. What in the world do these two terms mean, and how can you wrap your head around them as a small business owner? We'll answer all those questions in this episode.

Check out the accompanying blog post here: https://joyjoya.com/2021/03/05/paul-spinak-on-jewelry-branding/

In episode #116​ of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you're able to master mindset and get out of your own way, then you'll absolutely be able to achieve your dreams.

Check out the accompanying blog post here: https://joyjoya.com/2021/02/26/jewelry-marketing-mindset-mistakes/

I interview Jason Fleagle, a branding and marketing expert who has supported global brands like Abercrombie and Fitch and has worked with prominent figures like Kevin Harrington. He's currently a consultant and a catalyst success partner for individuals and organizations, coming alongside them, empowering them, and positioning them for growth.

Check out the accompanying blog post here: https://joyjoya.com/2021/02/21/interview-with-jason-fleagle-content-marketing-for-jewelry-brands/

I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you'll definitely want to listen to this episode.

Check out the accompanying blog post here: https://joyjoya.com/2021/02/14/personalization-jewelry-marketing/

In this episode, I interview Derek DeMoro and James Wright, the co-founders of Zigy, which is a social selling solution for the direct-to-consumer channel. As Derek described to me in a blurb about the company, "Zigy is LinkedIn, Instagram, Affiliate Networking, Match.com, Shopify, Tik Tok, a global marketplace and ecommerce analytics all mashed up into a single little app." Listen to learn more about this exciting new platform.

Check out the accompanying blog post here: https://joyjoya.com/2021/02/08/interview-with-derek-demoro-and-james-wright-co-founders-of-zigy/

Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands.

Check out the accompanying blog post here: https://joyjoya.com/2021/01/31/interview-with-jen-cullen-williams-part-two/

Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands.

Check out the accompanying blog post here: https://joyjoya.com/2021/01/24/interview-with-jen-cullen-williams/

Are you frustrated by the Instagram algorithm? I know the answer to that question is "yes". If you're like most jewelry brands, then you're probably wondering why your posts are getting seen and liked by so few people. I understand that it's super frustrating to plan and create awesome content that doesn't get noticed. Listen to this episode for tips that you can start implementing today.

Check out the accompanying blog post here: https://joyjoya.com/2021/01/15/instagram-engagement-jewelry-brand/