Marketing With Laryssa

We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences.

Check out the accompanying blog post here: https://joyjoya.com/2020/10/01/interview-with-arthur-root-co-founder-and-ceo-of-nostra/

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts. Did you know that the Pareto principle has a place in jewelry marketing? When it comes to marketing, a common trend among many jewelry businesses is that 80% of revenue will actually only come from 20% of customers because that minority consists of the best and most loyal customers who buy frequently. Do you find that's true with your business? Listen to this episode to learn more.

Check out the accompanying blog post here: https://joyjoya.com/2020/09/24/whats-the-80-20-rule-in-jewelry-marketing/

Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can't even imagine the holiday season at this point. Alternatively, you may actually be looking forward to the holidays, since you feel confident that you'll be able to make up for any sales you lost in March and April, when COVID-19 was at its peak in the US.

This podcast episode will be released around the first day of fall, so you might be drinking your pumpkin spice latte or, if you're like me, buying all the fall-scented candles from Home Goods. You may not be ready for candy canes and Santa Claus, but I hope this episode will encourage you to think about holiday planning and why it matters now. Keep listening to learn more.

Check out the accompanying blog post here: https://joyjoya.com/2020/09/18/planning-jewelry-ecommerce-for-holiday-2020/

My full-length book JEWELRY MARKETING JOY is now available for pre-order on Amazon. To learn more about the book and to find out how you can get your paperback copy, visit jewelrymarketingjoy.com.

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size - even the small ones - should be actively protecting customer data and addressing their customers' privacy concerns. No business is immune to data breaches and cyber attacks. Listen to this episode for more information.

Check out the accompanying blog post here: https://joyjoya.com/2020/09/03/data-protection-and-privacy-in-jewelry-marketing/

With my background in creative writing, I personally love writing product descriptions. I find them to be extremely challenging in the best way, not only because the short word count is limiting but also because finding new things to say about jewelry can be difficult ("beautiful" gets old quickly). Listen to this episode to find out how to improve your product descriptions, which will enhance the customer experience and help you tell the story of your products.

Check out the accompanying blog post here: https://joyjoya.com/2020/08/27/how-to-improve-your-jewelry-product-descriptions/

What are the best practices for jewelry ecommerce homepages, and which features and elements should your homepage definitely include? In this episode, we'll share some best practices and tips. As you think about the following features and elements, remember: the goal is to actually get your customers off your homepage, so they can shop products within your site. Check out the accompanying blog post here: https://joyjoya.com/2020/08/20/how-to-optimize-your-jewelry-ecommerce-homepage/

We interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists - especially emerging designers - thrive in the modern marketplace. After graduating college with a degree in marketing and communications and then building her work experience in marketing, Liz took her first jewelry industry job as Digital Marketing Manager for Todd Reed in Boulder Colorado. In 2016, she left Todd Reed to launch Stay Gold, which allows her to accept new jewelry clients and work independently. Throughout her career in the industry, she's curated the New Designer Gallery for JA New York and the Designer Jewelry section of Premiere. In addition, she's been featured in JCK Magazine, INSTORE Magazine, and National Jeweler.

Check out the accompanying blog post here: https://joyjoya.com/2020/08/13/interview-with-liz-kantner-jewelry-marketer-and-designer-advocate/

In last week's episode, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you're struggling to imagine how that money will be spent, then you'll definitely want to listen to this episode, which explains how much you can expect to pay for various types of marketing services when enlisting the assistance of an outside consultant or agency.

Check out the accompanying blog post here: https://joyjoya.com/2020/08/06/what-you-can-expect-to-pay-for-jewelry-marketing/

You may have heard the phrase "You have to spend money to make money", and that definitely applies to jewelry brands that want to increase market share and remain competitive in their respective categories. How much should you be spending on marketing your jewelry brand every year, and how should you be distributing that marketing budget across multiple marketing channels? In this episode, we'll help you plan your marketing spend in a strategic way.

Check out the accompanying blog post here: https://joyjoya.com/2020/07/30/determining-your-jewelry-marketing-budget/