Marketing With Laryssa

We interview Deb LaBudde, founder and CEO of Memo, a highly-curated ecommerce fine jewelry retailer that offers customers a very unique and innovative shopping experience – at home.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/08/interview-with-deb-labudde-founder-and-ceo-of-memo/

Since the implementation of "shelter in place" rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative in-person event marketing strategy with a virtual one, taking advantage of free platforms like Instagram Live. Through these platforms, brands are able to connect with their audiences in real time, engaging and interacting with them in a meaningful way.

Have you been wondering how you can also use Instagram Live creatively and effectively? Continue reading this post, since we'll be sharing some of the best practices for using the platform and even pass along some tips from jewelry designer Julie Lamb, who's been hosting many Live broadcasts over the past few weeks.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/01/best-practices-for-jewelry-brands-using-instagram-live/

We interview Tracy Matthews, successful jewelry business owner and Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profitable businesses.

Check out the accompanying blog post here: https://joyjoya.com/2020/04/24/interview-with-tracy-matthews,-cvo-of-flourish-&-thrive-academy/

I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part three of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question, you can always email me [email protected], and I'll do my best to answer it.

Check out the accompanying blog post here: https://joyjoya.com/2020/04/17/questions-from-jewelry-brands-about-coronavirus-and-the-jewelry-industry-part3/

I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part two of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question, you can always email me [email protected], and I'll do my best to answer it.

Check out the accompanying blog post here: https://joyjoya.com/2020/04/11/questions-from-jewelry-brands-about-coronavirus-and-the-jewelry-industry-part2/

I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part one of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question, you can always email me [email protected], and I'll do my best to answer it.

Check out the accompanying blog post here: https://joyjoya.com/2020/04/03/questions-from-jewelry-brands-about-coronavirus-and-the-jewelry-industry-part1/

We interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting. He's committed to helping luxury brands improve their value propositions, increase their profits, research new market possibilities, expand their product offerings, and more. In this episode, we focus mostly on the importance of omnichannel sales and marketing in an uncertain economy.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/26/interview-with-marco-giovanelli,-luxury-business-consultant/

Here's the thing: if you want to be a successful jewelry brand, then you can never press "pause" on your marketing strategy, not even when a pandemic creates economic uncertainty and forces people to stay at home. However, you will definitely need to adjust your marketing campaigns and reconsider the role of marketing in your overall business strategy. We explain how to do that.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/21/jewelry-marketing-in-the-time-of-coronavirus/

We interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was launched in 2008, the proven technology has been patented in five countries: the US, UK, France, Italy and Japan, where the brand has dominated the entire jewelry category for a few years. In this episode, we talk about what it's like to introduce a disruptive new jewelry product into an industry that's based on long-standing tradition.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/16/interview-with-mayumi-ishii-of-chrysmela:-disrupting-the-jewelry-marketplace/

Like it or not, we live in a data-driven world. With each of your jewelry brand's digital footprints, you generate heaps of data, from your ecommerce store and your social media presence to your email marketing, digital advertising campaigns, and beyond. You probably have more data associated with your jewelry brand than you realize, and you're likely not fully capitalizing on it.

The truth is that data can feel overwhelming, especially if you don't know what you want your data to reveal. However, it can be invaluable when you set clear goals, and you understand how to interpret the data available to you. Ultimately, data is power in the hands of brands that know how to use it.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/05/5-sources-of-data-to-guide-your-jewelry-marketing-strategy/