Marketing With Laryssa

Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to solve long-standing problems by doing things like erasing years of poor customer service, adding sparkle to a lackluster product assortment, putting a bandaid on a flawed business model, and more.

However, marketing does have its limitations, and in order to demonstrate favorable results, it needs to harmoniously work hand-in-hand with all other business processes. In this episode, we'd like to share some things that marketing can and can't do for jewelry brands.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/29/10-things-marketing-can-and-cant-do-for-your-jewelry-brand/

In this episode, we interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started working with YouTube watch vlogger Teddy Baldassarre to help him grow his channel from 13,000 subscribers to 178,000 subscribers. Teddy's videos have amassed 26.6 million views and have been watched for more than 2 million hours. We focus mostly on Owen's experience with growing Teddy's watch-focused YouTube channel and how jewelry brands can use video marketing in a strategic way.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/21/interview-with-owen-cappellini-about-video-marketing-for-jewelry-brands/

Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may be wondering how to create content that's in line with current YouTube and other video trends. In this episode, we'll explain how your target customers are using video to discover new brands and shop, so you can reach them effectively.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/17/how-youtube-trends-affect-video-marketing-for-jewelry-brands/

Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive way. However, most don't invest nearly as much effort into video, which can potentially communicate a brand story even more effectively than photos. In this podcast episode, we discuss the benefits of video for your jewelry brand.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/07/benefits-of-video-marketing-for-your-jewelry-brand/

Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to "do" more marketing, just to keep up with your competitors and your head above water? If you answered "yes" to one or both of these questions, then you may be guilty of participating in "Checklist Marketing" for your jewelry brand.

Check out the accompanying blog post here: https://joyjoya.com/2020/02/03/beware-checklist-marketing-for-your-jewelry-brand/

Do you sell your jewelry direct-to-consumer from your own ecommerce store? If so, you'll want to do everything you can to earn your customers' trust and demonstrate that they can feel safe purchasing jewelry from your site. One of the easiest ways to do that is to get an SSL certificate. In this episode, we provide a crash course in SSL certificates and explain how one can boost your jewelry marketing efforts.

Check out the accompanying blog post here: https://joyjoya.com/2020/01/27/importance-of-an-ssl-certificate-for-jewelry-marketing/

When you graduated from school, you probably thought you were finally done with tests. We hate to break it to you, but if you'd like to develop a successful marketing strategy for your jewelry brand, then you'll still need to do a few more tests. In this episode, we're going to introduce you to A/B testing and explain how you can use it in jewelry marketing.

Check out the accompanying blog post here: https://joyjoya.com/2020/01/20/what-is-a-b-testing-and-how-can-you-use-it-in-jewelry-marketing/

I interview Cheryl Freund, a Los Angeles-based jewelry designer and the founder of ceejayeff. In this episode, we chat mostly about experiential or event marketing, since she planned her own jewelry brand launch party and then hosted it in November 2019.

Check out the accompanying blog post here: https://joyjoya.com/2020/01/13/interview-with-cheryl-freund,-founder-and-designer-of-ceejayeff/

If you run an ecommerce jewelry store, and you're already taking advantage of social media marketing, then you're familiar with how social media can help direct new customers to your ecommerce store. But have you ever heard the term "social ecommerce"? In this episode, we'll explain what it means and how your jewelry brand can start taking advantage of it.

Check out the accompanying blog post here: https://joyjoya.com/2020/01/05/whats-social-ecommerce-and-how-can-your-jewelry-brand-leverage-it/

The holiday season is about enjoying time with loved ones, expressing gratitude, indulging in holiday treats, and being generous. However, it's also about gifts! With the holidays quickly approaching, we'd like to take some time to explore how you can utilize gifts in your jewelry marketing strategy, now and at any time of year.

In this episode, we announce a giveaway! To complete the survey associated with the giveaway, click here: http://bit.ly/JoyJoyaPodcastSurvey

Check out the accompanying blog post here: https://joyjoya.com/2019/12/17/using-gifts-in-your-jewelry-marketing-strategy/