Marketing With Laryssa

In this podcast episode, I explain how you can find the best influencers to align with your jewelry brand's marketing goals. If you're interested in learning more about influencer marketing, you're in luck because throughout the month of September we'll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

Check out the accompanying blog post here: https://joyjoya.com/2019/09/23/how-to-find-the-right-influencers-for-your-jewelry-brand/

In this podcast episode, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an influencer marketing campaign for your jewelry brand. If you're interested in learning more about influencer marketing, you're in luck because throughout the month of September we'll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

Check out the accompanying blog post here: https://joyjoya.com/2019/09/14/what-to-expect-when-partnering-with-influencers-for-jewelry-marketing-part-3-of-5/

In this podcast episode, we'll be sharing some of our favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In fact, if you're interested in learning more about influencer marketing, you're in luck because throughout the month of September we'll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

Check out the accompanying blog post here: https://joyjoya.com/2019/09/08/examples-of-great-influencer-marketing-campaigns-for-jewelry-brands-part-2-of-5/

In this podcast episode, we'll be defining the term "influencer", outlining different influencer types, explaining how to know when to work with influencers, sharing benefits of working with influencers, and describing approaches to influencer marketing. In fact, if you're interested in learning more about influencer marketing, you're in luck because throughout the month of September we'll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

Check out the accompanying blog post here: https://joyjoya.com/2019/09/03/whats-an-influencer-and-how-can-your-jewelry-brand-approach-influencer-marketing-part-1-of-5/

Julie Lamb is the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry ever since she could string beads, Julie studied metalsmithing in college and then went on to pursue a career designing for some high-profile corporate brands. In 2014, she felt it was finally time to take the plunge and go into business for herself, so she dove headfirst into designing and producing her own pieces. Today, the Julie Lamb brand stands for individuality, and her pieces encourage the wearer to 'Stand Out', 'Be Herd', and 'Be Ewe'. Furthermore, her City pieces, which are proudly Made in NY by New Yorkers, speak authentically to Julie's New York City roots. Her work has been featured in publications like JCK, In Store, National Jeweler, Vogue Knitting, Forbes, and many more.

Check out the accompanying blog post here: https://joyjoya.com/2019/08/23/interview-with-jewelry-designer-and-entrepreneur-julie-lamb/

Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it can be more engaging than other forms of marketing, it helps create lasting relationships with consumers and provides brands with immediate data. Listen to this podcast episode to find out how you can leverage and plan for experiential marketing.

Check out the accompanying blog post here: https://joyjoya.com/2019/08/20/how-can-your-jewelry-brand-leverage-and-plan-for-experiential-marketing/

When you're in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design and communication decisions about your brand, or you hire a graphic designer without any strategic goals in place, you'll want to set your brand standards. You can do this by creating a Look-Tone-Feel document.

Check out the accompanying blog post here: https://joyjoya.com/2019/08/12/developing-a-look-tone-feel-for-your-jewelry-brand/

I interview Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry selections created by independent designers.

Check out the accompanying blog post here: https://joyjoya.com/2019/07/31/interview-with-brenna-pakes-of-jewelrynavigator-com/

Search engine optimization (SEO) is the practice of making improvements to your jewelry brand's Internet presence, so you can appear in the top search results for keywords related to your brand. The copywriting on your website – including product descriptions, company information, and more – plays a major role in SEO. In this podcast episode, we share some tips for incorporating your keywords seamlessly.

Check out the accompanying blog post here: https://joyjoya.com/2019/07/29/three-seo-copywriting-tips-for-jewelry-brands/

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices – and then choose the approach that supports your goals. In this episode, we'll provide a brief introduction to search engine optimization (SEO) and pay-per-click (PPC) and then share some useful share information that will help you decide where to focus your efforts.

Check out the accompanying blog post here: https://joyjoya.com/2019/07/21/seo-vs-ppc-for-your-ecommerce-jewelry-brand/