We interview Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a customized analysis of individual tastes, personality, and lifestyle. For each client, she makes 3-5 bespoke recommendations to choose from and purchase.

Check out the accompanying blog post here: https://joyjoya.com/2019/04/02/interview-with-kat-mccoy/

When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, but these ads can have other objectives that lead the customer through the sales funnel, from awareness to purchase.

Check out the accompanying blog post here: https://joyjoya.com/2019/03/25/choosing-objectives-for-a-jewelry-facebook-ad-strategy/

To stay competitive in today's marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that "all companies are technology companies now". Should jewelry businesses also find ways to be technology companies? The question may seem laughable, but it's worth considering.

Check out the accompanying blog post here: https://joyjoya.com/2019/03/15/should-jewelry-businesses-also-be-technology-businesses/

I interview Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Nan helps brands fine tune their merchandising strategies and guide product development for growth and success.

Check out the accompanying blog post here: https://joyjoya.com/2019/03/10/interview-with-nan-lung-palmer-jewelry-merchandising-and-product-development-consultant/

We want to reassure you that it's okay to not find instant success with digital advertising for your jewelry brand. In fact, your initial missteps and stumbles will actually benefit you in the long run. Don't get caught up in "analysis paralysis" and instead find out how you can move forward and gain valuable insights about your brand.

Check out the accompanying blog post here: https://joyjoya.com/2019/03/04/getting-started-with-digital-advertising-for-your-jewelry-brand/

If you're not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it's important and how to get started. In this podcast episode, we're going to discuss some of the basic principles of email marketing, so you can begin sending campaigns today.

Check out the accompanying blog post here: https://joyjoya.com/2019/02/25/how-jewelry-brands-can-get-started-with-email-marketing/

I recently read an article in JCK about Pandora's efforts to reinvent itself after an "unsatisfactory" 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity. This got me thinking about the difference between brand awareness and identity and why it matters to jewelry brands.

Check out the accompanying blog post here: https://joyjoya.com/2019/02/17/brand-awareness-vs-brand-identity-for-jewelry-brands/

When I tell people that I'm a marketing consultant who works exclusively with jewelry brands, most respond with, "Wow, that's very specific!" As a jewelry business owner, you may also be surprised to find a consultant who handles your specific niche – and wondering how Joy Joya is different.

I explain why I decided to focus my attention and energy on jewelry brands and share some of the benefits of working with a marketing specialist rather than a generalist, so you can make an informed business decision.

Check out the accompanying blog post here: https://joyjoya.com/2019/02/11/why-choose-a-jewelry-marketing-consultant-instead-of-a-general-marketing-consultant/

Maybe your New Year's resolution was to finally launch your jewelry business. Or maybe you haven't even launched yet, and your jewelry business is still a glimmer of hope flickering in your eyes. Either way, you're probably wondering, "What will it take to grow my idea into an empire?"

When you're starting a new jewelry business (or really any business), marketing begins way before you do the things we traditionally associate with marketing, like social media, email, blogging, events, advertising, etc. It even begins before you create a marketing strategy. Jewelry marketing for a brand-new jewelry business actually begins with product development.

Check out the accompanying blog post here: https://joyjoya.com/2019/02/02/jewelry-marketing-tips-for-complete-beginners/

In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist Mike Hauben. Mike is the editor of JewelryEcomm.com and the marketing and creative director for the Centurion Jewelry Show.

Mike's father Howard Hauben founded the Centurion Jewelry Show nearly 20 years ago. Mike's current focus is to enable jewelers to stay competitive in today's market by teaching them how to use digital tools. In this episode, we discussed topics like:

• Resources for jewelry brands seeking to improve their e-commerce presence
• How to choose a marketing consultant and when it's essential to partner with one
• Jewelry website trends
• Some of the challenges that jewelry brands will face in 2019
• Why video marketing is so important
• And how jewelry Brands can win at marketing this year

Check out the accompanying blog post here: https://joyjoya.com/2019/01/26/interview-with-mike-hauben-jewelry-e-commerce-expert-and-marketing-creative-director-for-the-centurion-jewelry-show/