Marketing With Laryssa

When it comes to your jewelry brand's social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of your pants? If you don't have a plan in place, you could be compromising your brand identity. Furthermore, without a plan, you could be wasting time trying to brainstorm posts at the last minute, or you could be neglecting your social media accounts altogether while you're busy taking care of other business responsibilities. We share some of our favorite tips and strategies for planning your social media posts.

Check out the accompanying blog post here: https://joyjoya.com/2019/07/14/4-tips-for-planning-your-jewelry-brands-social-media-posts/

To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian consumers. We explain how some of the findings may relate to your jewelry brand. If you're a jewelry retailer, you'll definitely at least want to at least skim the report, which covers topics like ecommerce brand loyalty, the role of social media in the buying process, consumer shopping habits across digital platforms, and customer types, which most interested us.

Check out the accompanying blog post here:https://joyjoya.com/2019/07/08/four-types-of-customers-for-your-jewelry-brand/

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it's true that a jewelry brand must find the right customers, usually the right customers know even better than the brand what's most in demand and what the market needs.

Check out the accompanying blog post here: https://joyjoya.com/2019/07/01/how-to-make-jewelry-your-customers-want-to-buy/

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don't want to neglect other "old school" marketing strategies, which could help you set your brand apart from the competition. In this episode, we'll share some of the most effective offline marketing strategies and provide examples for how you can start using them for your ecommerce brand.

Check out the accompanying blog post here: https://joyjoya.com/2019/06/23/three-offline-marketing-strategies-for-ecommerce-jewelry-brands/

American engineer W. Edwards Deming once said, "You can't manage what you don't measure." If you're not designating key performance indicators and analyzing your campaigns, then you're basically wasting your marketing efforts and dollars. Marketing without measurement is like throwing darts at a dartboard while wearing a blindfold. A key performance indicator, or KPI, is a type of performance measurement that can help you better understand the effectiveness of your marketing efforts.

Check out the accompanying blog post here: https://joyjoya.com/2019/06/18/an-introduction-to-marketing-kpis-for-jewelry-brands/

Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. We explain how you can get to know your customers better – and why knowing them matters.

Check out the accompanying blog post here: https://joyjoya.com/2019/06/09/5-ways-to-determine-your-jewelry-brands-target-customer/

You wouldn't start a business with the expectation you're going to bomb. But you'd be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about marketing your business – and know what marketing can and can't do for you.

Check out the accompanying blog post here: https://joyjoya.com/2019/06/04/understanding-the-role-of-mindset-in-jewelry-marketing/

Customer service expert Ron Kaufman once said, "Delighted customers are the only advertisement everyone believes." No one's going to believe you or care when you toot your own horn. But when someone who's not compensated by your jewelry brand tells other people how much she loves your jewelry, that means something. One way to boost your marketing efforts is to focus your time and attention on social proof.

Check out the accompanying blog post here: https://joyjoya.com/2019/05/26/how-to-use-social-proof-to-boost-your-jewelry-marketing/

Prospective clients sometimes ask, "What ROI can we expect from our jewelry marketing efforts?" We understand the desire to want to know, but the answer can be complicated – and sometimes impossible to answer. In this podcast episode, we tackle it and explain how you can plan and budget accordingly.

Check out the accompanying blog post here: https://joyjoya.com/2019/05/20/roi-to-expect-from-jewelry-marketing-efforts/

Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable content, and the customer will seek out that content when he or she is in the right mindset to purchase. In this podcast episode, we'll provide some tips for helping you brainstorm new content topics and updating your content on a regular basis, so your customers can find you and your jewelry.

Check out the accompanying blog post here: https://joyjoya.com/2019/05/14/3-tips-for-generating-regular-content-for-your-jewelry-brand/