Marketing With Laryssa

If you're thinking about launching a jewelry ecommerce store in the New Year or moving your ecommerce store to a different platform, you may be wondering about the various platforms and the advantages and disadvantages of each one. In this episode, we'll be comparing some of the best-known ecommerce platforms, so you can make an informed decision.

Check out the accompanying blog post here: https://joyjoya.com/2019/12/09/how-to-choose-the-right-ecommerce-platform-for-your-jewelry-brand/

In this episode, we spoke to Iryna, who runs an e-commerce jewelry business called Yarema Jewelry. She asked me about how a jewelry business owner can decide how to focus her marketing efforts and how a newcomer in the jewelry industry can stand out from among well-established brands.

During the holiday season, you're busy fulfilling orders for the holidays and providing the best customer service possible. You hardly have time to focus on any new marketing initiatives, and you hope that all the marketing efforts you put into place before the holidays are still running smoothly.

However, sometimes your digital marketing efforts get pushed aside, or something – like your website – breaks. You don't necessarily have the time or energy to sit down with a marketing consultant, but you still need help – fast.

In this episode, we share some of our favorite tools and resources for marketing quick fixes, which will be especially helpful during the holidays, when you just don't have time.

Check out the accompanying blog post here: https://joyjoya.com/2019/11/18/3-tools-to-handle-quick-jewelry-marketing-tasks-during-the-holidays/

In this episode, I interview Kathleen Cutler, founder of Bespoke Commerce and CEO of Kathleen Cutler Strategy. Kathleen helps high-end jewelers bring more money into their businesses by using sales strategies and systems that are easy for her clients to learn and maintain. I first met Kathleen in person at the most recent Jewelry Ecomm Live! event in Miami, where she was also a presenter and spoke about how jewelry business owners can use technology without losing the personal, human connection with their customers. I was immediately impressed by Kathleen's vast knowledge of sales optimization strategies for jewelry brands.

Check out the accompanying blog post here: https://joyjoya.com/2019/11/10/interview-with-jewelry-sales-optimization-expert-kathleen-cutler/

I don't give B2B jewelry brands enough attention! The marketing strategies that work for B2C jewelry brands don't always work for B2B jewelry brands and vice versa. To complicate matters further, some jewelry brands are both B2C and B2B, so they'll need to focus especially hard on segmenting their marketing efforts for both target audiences.

Check out the accompanying blog post here: https://joyjoya.com/2019/11/03/differences-between-b2b-and-b2c-jewelry-marketing/

The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success of your jewelry brand in a very scary way, these mistakes can be avoided. In this episode, we share five of those mistakes, so you can steer clear of them.

Check out the accompanying blog post here:https://joyjoya.com/2019/10/28/spooky-jewelry-marketing-mistakes-to-avoid-on-halloween-and-always/

When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand identity capture and convey everything you want your customers to know about your mission, values, and products? If not, it may be time to reconsider the importance of design and work with a design professional who can help you streamline your identity.

Check out the accompanying blog post here: https://joyjoya.com/2019/10/21/importance-of-design-in-jewelry-marketing/

If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you been wondering what it means? In this episode, we explain what you need to know about the LIKEtoKNOW.it platform and how you can leverage it in your digital marketing strategy.

Check out the accompanying blog post here: https://joyjoya.com/2019/10/13/what-is-liketoknowit-and-how-can-your-jewelry-brand-benefit-from-it/

In this podcast episode, I discuss how you can prepare your marketing strategy for Black Friday and the upcoming holiday shopping season. October's here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven't already planned your marketing strategy for Black Friday and the holiday shopping season, then now's the time to brush aside the ghosts and goblins and give yourself a competitive advantage for retail's busiest time of year.

Check out the accompanying blog post here: https://joyjoya.com/2019/10/08/how-to-prepare-your-jewelry-marketing-for-black-friday/‎

In this podcast episode, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. If you're interested in learning more about influencer marketing, you're in luck because throughout the month of September we'll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

Check out the accompanying blog post here: https://joyjoya.com/2019/09/30/how-to-contact-influencers-and-manage-the-influencer-relationship-for-your-jewelry-brand-part-5-of-5/