Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing today is hard to deny. According to the recent study conducted by Event Track, "70% of users become regular customers after an experiential marketing event".

Are you wondering what engagement marketing can look like for a jewelry brand? Listen to this episode for some ideas.

Check out the accompanying blog post here: http://joyjoya.com/2018/11/04/types-of-event-marketing-for-jewelry-brands/

More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. The realities of influencer marketing are a little more complicated. Listen to find out whether or not influencer marketing is right for your jewelry brand.

Check out the accompanying blog post here: http://joyjoya.com/2018/10/28/would-your-jewelry-brand-benefit-from-influencer-marketing/

If you've ever researched jewelry-related hashtags on Instagram, you've probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, while #jewelrydesigner has more than 3,000,000, and #jewelrylover has more than 1,000,000.

Do you ever feel like you're struggling to stand out in a sea of sparkle?

Instead of feeling overwhelmed by social media strategy, work with the platforms rather than against them. Listen to find out how.

Check out the accompanying blog post here: http://joyjoya.com/2018/10/22/is-social-media-engagement-changing-for-jewelry-brands/

Do you have your marketing strategy in place for 2019? You'll want to listen to this episode before you start making decisions about how you'll be allocating your budget and efforts.

At the 2018 GIA Symposium, Scott Galloway – marketing professor and founder of market research platform Gartner L2 – shared his thoughts about the future of jewelry, and he predicted that brands will need to promote a culture of experimentation and innovation in order to stay relevant.

You may be surprised to learn that your marketing can support a culture of experimentation and innovation for your jewelry brand. Listen to find out how.

Check out the accompanying blog post here: http://joyjoya.com/2018/10/15/how-to-prepare-your-jewelry-marketing-for-2019/