Marketing With Laryssa

I interview Alain Simic, a jewelry, fashion and fine art photographer based in New York City. We discuss the role that high-quality commercial photography can play in a fine jewelry brand's comprehensive marketing strategy.

Check out the accompanying blog post here: https://joyjoya.com/2019/05/04/interview-with-alain-simic-jewelry-photographer/

Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo is better, 16% think a good caption is better. In this podcast episode, we explore further.

Check out the accompanying blog post here: https://joyjoya.com/2019/04/29/which-is-more-important-for-a-jewelry-instagram-post-a-beautiful-photo-or-compelling-caption/

Have you heard the recent announcement from Instagram about the platform's new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that provide more information and a link to purchase – Checkout allows users to make a purchase without leaving the Instagram app. In this podcast episode, we explain why Checkout will matter in a jewelry brand's omnichannel marketing and sales strategy.

Check out the accompanying blog post here: https://joyjoya.com/2019/04/22/consider-instagram-checkout-for-your-jewelry-marketing-strategy/

You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available in the Shopify marketplace, and current users will only be able to continue using the app through May 12th. So, what happened, and how does this announcement affect your jewelry brand?

Check out the accompanying blog post here: https://joyjoya.com/2019/04/14/how-the-breakup-between-shopify-and-mailchimp-affects-your-jewelry-brand/

While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren't so sure, and they ask, "Should we be investing in our marketing efforts now?" In this podcast episode, we explain how to know the time is right.

Check out the accompanying blog post here: https://joyjoya.com/2019/04/08/how-do-you-know-its-time-to-hire-a-jewelry-marketing-consultant/

We interview Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a customized analysis of individual tastes, personality, and lifestyle. For each client, she makes 3-5 bespoke recommendations to choose from and purchase.

Check out the accompanying blog post here: https://joyjoya.com/2019/04/02/interview-with-kat-mccoy/

When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, but these ads can have other objectives that lead the customer through the sales funnel, from awareness to purchase.

Check out the accompanying blog post here: https://joyjoya.com/2019/03/25/choosing-objectives-for-a-jewelry-facebook-ad-strategy/

To stay competitive in today's marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that "all companies are technology companies now". Should jewelry businesses also find ways to be technology companies? The question may seem laughable, but it's worth considering.

Check out the accompanying blog post here: https://joyjoya.com/2019/03/15/should-jewelry-businesses-also-be-technology-businesses/

I interview Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Nan helps brands fine tune their merchandising strategies and guide product development for growth and success.

Check out the accompanying blog post here: https://joyjoya.com/2019/03/10/interview-with-nan-lung-palmer-jewelry-merchandising-and-product-development-consultant/

We want to reassure you that it's okay to not find instant success with digital advertising for your jewelry brand. In fact, your initial missteps and stumbles will actually benefit you in the long run. Don't get caught up in "analysis paralysis" and instead find out how you can move forward and gain valuable insights about your brand.

Check out the accompanying blog post here: https://joyjoya.com/2019/03/04/getting-started-with-digital-advertising-for-your-jewelry-brand/