Marketing With Laryssa

As a small jewelry brand, do you ever feel like you simply can't compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider it an advantage. Small jewelry brands actually have colossal opportunities for executing and developing superior branding.

The next time you feel discouraged, listen to this podcast episode and brainstorm all the ways you can create and reinforce a solid brand that's supported by a strong story, focused mission, and unwavering sense of purpose.

Check out the accompanying blog post here: https://joyjoya.com/2018/12/09/big-branding-opportunities-for-small-jewelry-brands/

The word "influencer" has become synonymous with digital influence. However, we forget influencers exist "in real life", and they've been shaping decisions since the beginning of humankind. After a recent personal experience with influence and jewelry buying, we started to reflect on consumer motivation and the meaning of influence.

In this podcast episode, we share an anecdote related to the meaning of influence and explore you can leverage it for your jewelry brand.

Check out the accompanying blog post here: http://joyjoya.com/2018/12/02/redefining-the-meaning-of-influence-in-jewelry-marketing/

You've probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you've likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you considered using Pinterest as an internal marketing tool?

In this podcast episode, we share some ideas for getting the most out of this digital vision board that allows you to discover and share visual content.

Check out the accompanying blog post here: http://joyjoya.com/2018/11/25/pinterests-secret-boards-as-a-marketing-tool-for-your-jewelry-brand/

With Thanksgiving just a few days away, you'll want to consider how you can thank your customers for choosing to purchase your jewelry. In today's marketplace, customers have many options, and you should never take their support for granted. When a customer makes a purchase, that purchase is more than a monetary transaction – it's an energetic endorsement.

Have you been searching for some creative ways to thank your customers? Listen to this episode for ideas.

Check out the accompanying blog post here: http://joyjoya.com/2018/11/18/creative-ways-to-thank-customers-for-their-jewelry-purchases/

How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what's most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your head.

However, if you've never drafted Customer Personas, then you may be missing the mark. Listen to this episode to learn more about the importance of knowing your customer customers - while remaining open to surprise.

Check out the accompanying blog post here: http://joyjoya.com/2018/11/11/know-your-jewelry-brands-customers-but-let-them-surprise-you-too/

Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing today is hard to deny. According to the recent study conducted by Event Track, "70% of users become regular customers after an experiential marketing event".

Are you wondering what engagement marketing can look like for a jewelry brand? Listen to this episode for some ideas.

Check out the accompanying blog post here: http://joyjoya.com/2018/11/04/types-of-event-marketing-for-jewelry-brands/

More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. The realities of influencer marketing are a little more complicated. Listen to find out whether or not influencer marketing is right for your jewelry brand.

Check out the accompanying blog post here: http://joyjoya.com/2018/10/28/would-your-jewelry-brand-benefit-from-influencer-marketing/

If you've ever researched jewelry-related hashtags on Instagram, you've probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, while #jewelrydesigner has more than 3,000,000, and #jewelrylover has more than 1,000,000.

Do you ever feel like you're struggling to stand out in a sea of sparkle?

Instead of feeling overwhelmed by social media strategy, work with the platforms rather than against them. Listen to find out how.

Check out the accompanying blog post here: http://joyjoya.com/2018/10/22/is-social-media-engagement-changing-for-jewelry-brands/

Do you have your marketing strategy in place for 2019? You'll want to listen to this episode before you start making decisions about how you'll be allocating your budget and efforts.

At the 2018 GIA Symposium, Scott Galloway – marketing professor and founder of market research platform Gartner L2 – shared his thoughts about the future of jewelry, and he predicted that brands will need to promote a culture of experimentation and innovation in order to stay relevant.

You may be surprised to learn that your marketing can support a culture of experimentation and innovation for your jewelry brand. Listen to find out how.

Check out the accompanying blog post here: http://joyjoya.com/2018/10/15/how-to-prepare-your-jewelry-marketing-for-2019/