Marketing With Laryssa

Jewelry entrepreneurs often use the terms "marketing strategy" and "marketing plan" interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In this podcast episode, we'll discuss how the two documents differ and how you can start putting both together.

Check out the accompanying blog post here: https://joyjoya.com/2020/07/24/what's-the-difference-between-a-jewelry-marketing-strategy-and-plan?/

In "Jewelry Marketing in the Time of Coronavirus" (episode 72), we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven't really explored these two sales models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing. We'll elaborate in this episode.

https://joyjoya.com/2020/07/16/multichannel-vs-omnichannel-marketing-for-jewelry-brands/

Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a funnel should also play an important role in your jewelry marketing strategy? In marketing, a funnel refers to the steps you'll need to take in order to nurture your prospective customers, so they can eventually become life-long fans of your jewelry brand. To put it simply, the funnel describes the buyer's journey from awareness to purchase. In this episode, we'll explain how you can use a funnel to your advantage.

https://joyjoya.com/2020/07/09/what-does-a-funnel-have-to-do-with-jewelry-marketing/

In my experience speaking to jewelry entrepreneurs, I find there's a lot of confusion about the terms "marketing", "public relations", and "sales", which are sometimes used interchangeably. Though these business functions often support each other, they're very different. In this episode, I'm going to clarify what each one means, so you can feel confident utilizing the three functions in your business.

https://joyjoya.com/2020/07/06/how-does-jewelry-marketing-differ-from-jewelry-pr-and-sales

We interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially help omnichannel jewelry brands, especially if they want to more effectively connect digital and physical shopping experiences for customers.

Check out the accompanying blog post here: https://joyjoya.com/2020/06/26/interview-with-sneh-parmar,-next-gen-ecommerce-innovator/

If you're not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conversion rate. Yes, product pages are more important than even your homepage! In this episode, we'll explain why jewelry product page optimization matters and how you can start optimizing those pages.

Check out the accompanying blog post here: https://joyjoya.com/2020/06/18/5-ways-to-optimize-ecommerce-jewelry-product-pages/

After reading a recent article from Business of Fashion titled "Now's the Time for Brand Founders to Speak Up. Here's How.", we were inspired to consider how jewelry founders can be the faces of their brands. Especially this year, when consumers are craving personal and meaningful relationships with the businesses they support, a founder can physically embody a brand's values. In this new episode, we'll share five ways you can do that.

Check out the accompanying blog post here: https://joyjoya.com/2020/06/11/5-tips-for-being-the-"founder-voice"-of-your-jewelry-brand/

In our recent episode "Jewelry Marketing for a Post-COVID-19 Future", we emphasized the fact that customer experience will need to remain at the center of all your jewelry marketing efforts in 2020 and for the foreseeable future. One of the most effective ways to improve customer experience is to be personal with your marketing and outreach. In this new episode, we'll share five ways you can do that.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/29/5-ways-to-get-personal-with-jewelry-marketing/

We interview Liana Kadisha Cohn, the co-founder of Switch, a jewelry rental service that offers customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry for a monthly subscription fee.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/22/interview-with-liana-kadisha-cohn-co-founder-of-switch/

Since late March, we've been doing a lot of thinking, reading, writing, and speaking about the COVID-19 pandemic and its impact on retail in general and the jewelry industry in particular. We've also spoken to many industry experts and have watched many webinars on the subject, in an effort to gain some clarity and better serve our clients.

Now that businesses are slowly starting to reopen, and life is regaining at least some hints of normalcy, we're trying to imagine the post-COVID-19 future. How will consumers' shopping habits change, and how will jewelry brands need to position themselves in the marketplace to meet consumers' needs and expectations? We're certainly not holding the crystal ball, but we have a few ideas, which we'll share in this episode.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/15/jewelry-marketing-for-a-post-covid-19-future/